IT之家最近发布报告显示,生成式AI技术的快速发展给传统搜索引擎带来了冲击。市场分析公司Gartner预测,到2026年,由于用户会更多地使用生成式AI来获取信息,搜索量将下降25%。这迫使搜索引擎公司调整市场策略。
生成式AI可以根据几个关键词自动生成长文本,提供的信息更加丰富和个性化。相比之下,传统搜索只能通过关键词匹配找到现有内容。更多用户会转而使用ChatGPT等生成式AI工具来获取信息。
Gartner认为,企业也需要因应这一变化调整数字营销策略。除了搜索引擎优化外,企业还需要在社交媒体等渠道加大内容和活动投入。只有更深入地吸引用户,才能在这个变革时期保持市场份额。
Title: Generative AI Impacts Traditional Search Engines
Keywords: search engine, generative AI, market forecast
News content: IT Home recently released a report showing that the rapid development of generative AI technology has brought impact to traditional search engines. Market analyst company Gartner predicts that by 2026, as users will more often use generative AI to acquire information, search volume will drop 25%. This forces search engine companies to adjust market strategies.
Generative AI can automatically generate long text based on a few keywords, providing more abundant and personalized information. In contrast, traditional search can only find existing content through keyword matching. More users will turn to use ChatGPT and other generative AI tools to acquire information.
Gartner believes that enterprises also need to adjust their digital marketing strategies in response to this change. In addition to search engine optimization, enterprises also need to increase content and activity investment in channels such as social media. Only by attracting users more deeply can enterprises maintain market share during this period of change.
【来源】https://www.ithome.com/0/750/947.htm
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