传统民俗活动“出圈” 催热福建旅游市场。当下,福建福州、莆田等地仍热闹上演的“一月欢腾”,释放了“年味超长待机”的长尾效应,凭借独特的民俗让传统文化活起来、火起来,吸引八方来客。游神、闹元宵等活动正催热福建旅游市场,预计随着疫情防控形势向好、出行意愿提升,旅游市场将持续升温。

Title: The Popularity of Folk Activities in Fujian Continues to Heat up the Tourism Market

Keywords: Folk activities, Tourism market, Continued warming

News content: The “comeback” of traditional folk activities is heating up Fujian’s tourism market. At present, the “January Revelry” in Fujian’s Fuzhou, Putian and other places, which is still being staged enthusiastically, has released the “lingering flavor waiting to continue” long-tail effect. Relying on its unique folk customs, the traditional culture comes alive and becomes fiery, attracting guests from all directions. Activities such as the God of Journey and Celebrating Lantern Festival are heating up Fujian’s tourism market. It is expected that with the improving epidemic prevention and control situation and the increasing willingness to travel, the tourism market will continue to warm up.

【来源】http://www.chinanews.com/sh/2024/02-28/10171313.shtml

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