数字化为实体商业带来了新的发展机遇。各地积极推动商业数字化、智能化,使线上线下深度融合,通过文旅等新业态创建沉浸式的消费场景,为消费者提供更优质的购物体验。这不仅满足了消费者的个性化需求,也为实体经济注入了新动力。
Title: Digitalization boosts consumption upgrading with experiential shopping as new engine
Keywords: Consumption upgrading, Digitalized business, New consumption scenarios
News content: Digitalization has brought new opportunities for the development of physical business. Local governments actively promote digitalization and intellectualization of business to achieve in-depth integration of online and offline operations. By creating immersive consumption scenarios through new business formats like culture and tourism, a higher quality shopping experience is provided to consumers. This not only meets consumers’ personalized needs, but also injects new impetus into the real economy.
【来源】http://www.chinanews.com/gn/2024/02-28/10170976.shtml
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