经济观察网报道,中国汽车企业面临着国内市场增速放缓的压力。高合汽车停工就是一个典型的信号,预示着新一轮车企竞争和淘汰的开始。各大车企纷纷提出要“卷”字当头,加快转型升级。面对国内市场增长放缓,中国车企也开始将目光转向海外市场,寻求新的增长点。海外市场潜力巨大,是中国车企突破发展的重要出路。不过,在海外市场中国车企也面临来自世界知名车企的激烈竞争。如何提高核心技术和品牌影响力,是中国车企争夺海外市场必然要面对的难题。只有加快自主创新和品牌建设,才能在海外市场开拓出一片天地。
Title: Chinese Auto Companies Seek Breakthroughs in Overseas Markets
Keywords: Chinese auto companies, overseas markets, transformation and upgrading
News content: Economic Observer reported that Chinese auto companies are facing pressure from the slowdown in the growth of the domestic market. The shutdown of GAC is a typical signal, heralding the start of a new round of competition and elimination among auto companies. Major automakers have put forward the word “volume” as the top priority, accelerating transformation and upgrading. Facing the slowdown in the growth of the domestic market, Chinese auto companies have also begun to turn their eyes to overseas markets, seeking new growth points. Overseas markets have huge potential and are an important way out for the development of Chinese auto companies. However, Chinese auto companies also face fierce competition from world-renowned auto companies in overseas markets. How to improve core technologies and brand influence is an inevitable issue for Chinese auto companies to win overseas markets. Only by accelerating independent innovation and brand building can they open up new ground in overseas markets.
【来源】http://www.chinanews.com/cj/2024/02-27/10170864.shtml
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