（标题）NumberEight完成270万美元Pre-A轮融资 助力AI广告平台发展
（英文标题）NumberEight Secures $2.7 Million in Pre-A Funding to Boost AI Advertising Platform
（关键词）人工智能，广告，融资，消费者洞察，英国初创公司
（英文关键词）Artificial Intelligence, Advertising, Funding, Consumer Insights, UK Startup
（新闻内容）
英国初创公司NumberEight近日宣布，已完成270万美元的Pre-A轮融资。本轮融资由ACF Investors领投，Nauta Capital、Ascension Ventures及多位天使投资者参投。NumberEight是一家利用人工智能向广告商提供消费者行为洞察的公司，其开发的人工智能工具可以检测设备用户的行为，并使用这些信息发送个性化广告，而无需依赖cookie。
据悉，NumberEight的人工智能工具能够帮助广告商更好地了解消费者的行为和喜好，从而更精准地投放广告。此外，该工具还具有保护用户隐私的特点，因为在发送个性化广告时无需使用cookie。这一特点在当前全球对隐私保护日益重视的背景下显得尤为重要。
对于此轮融资，NumberEight表示将主要用于产品的研发和市场的拓展。据悉，该公司计划在明年推出其首个商业化产品。分析人士认为，此次融资的成功将有助于NumberEight在竞争激烈的AI广告市场中进一步发展壮大。
（英文新闻内容）
UK startup NumberEight has recently announced the completion of a $2.7 million Pre-A round of financing. This round of financing was led by ACF Investors, with participation from Nauta Capital, Ascension Ventures, and several angel investors. NumberEight is an AI advertising platform that provides insights into consumer behavior to advertisers. The company has developed an AI tool that detects user behavior on devices and uses this information to send personalized ads without relying on cookies.
It is reported that NumberEight’s AI tool can help advertisers better understand consumer behavior and preferences, thus enabling more accurate ad targeting. Additionally, the tool has the advantage of protecting user privacy, as it does not require cookies to send personalized ads. This feature is particularly important in the current global context of growing concern for privacy protection.
For this round of financing, NumberEight said it will mainly use the funds for product research and development and market expansion. It is learned that the company plans to launch its first commercial product next year. Analysts believe that the success of this round of financing will help NumberEight further develop and grow in the competitive AI advertising market.
【来源】https://www.uktech.news/ai/numbereight-cookieless-targeted-ads-funding-20240111
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