在近日的CES展会上，微软宣布了一项与企业级AI内容创作工具Typeface的合作，推出了一项全新的AI营销活动功能。这项功能是Dynamics 365的一个更新，将Dynamics 365 Customer Insights与Typeface的生成式AI平台进行了新的集成，有望彻底改变繁琐的营销活动开发工作流程。
通过这项AI功能，营销人员只需简单地描述他们的目标，或者为Microsoft的人工智能助手Copilot上传创意简介，就可以生成一个集中的项目板。这个项目板将会利用自然语言提示和智能建议，帮助营销人员简化营销活动的创建过程。
这项合作的推出，标志着人工智能在营销领域的应用又迈出了重要的一步。微软的这一举措，不仅展示了其在大数据和AI技术方面的强大实力，也为营销人员提供了更为高效、便捷的工具。这一创新功能的推出，有望引领营销行业的新趋势，为企业带来更智能、更个性化的营销体验。
News content:
At the recent CES conference, Microsoft announced a collaboration with the enterprise-level AI content creation tool Typeface to launch a new AI marketing campaign feature. This feature is an update to Dynamics 365 and integrates Dynamics 365 Customer Insights with Typeface’s generative AI platform, which is expected to completely revolutionize the繁琐 development workflow of marketing campaigns.
Through this AI feature, marketers only need to simply describe their goals or upload creative briefs for Microsoft’s artificial intelligence assistant Copilot to generate a centralized project board. This project board utilizes natural language prompts and intelligent suggestions to help marketers simplify the creation of marketing campaigns.
The launch of this collaboration marks another significant step in the application of artificial intelligence in the marketing field. Microsoft’s move not only showcases its strong capabilities in big data and AI technology but also provides marketers with more efficient and convenient tools. The introduction of this innovative feature is expected to lead a new trend in the marketing industry, bringing a smarter and more personalized marketing experience to businesses.
【来源】https://www.maginative.com/article/microsoft-and-typefaces-new-integration-preview-the-future-of-retail-marketing/
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