《纽约时报》计划在今年晚些时候推出一款新的生成式人工智能广告工具。根据Axios报道，该报正在招募合作伙伴，并从下个季度开始使用生成人工智能（GenAI）测试新的广告定位解决方案，目标是今年下半年向营销人员广泛提供这一工具。这一由《纽约时报》内部开发的技术，将根据广告活动的信息或目标，为广告商提供关于广告在哪些方面可以发挥最佳效果的建议。
这项创新技术将为广告商提供更深入的洞察和个性化的广告定位方案，进一步提升广告效果和投资回报率。据悉，《纽约时报》将通过这一新工具，帮助营销人员更好地理解和把握广告市场的动态，提高广告的针对性和影响力。
英文标题：New York Times to Launch Generative AI Advertising Tool
关键词：New York Times, Generative AI, Advertising Tool
News content:
The New York Times plans to launch a new generative AI advertising tool later this year. According to an Axios report, the newspaper is recruiting partners and will begin using generative AI (GenAI) to test new advertising targeting solutions starting next quarter, with the aim of widely offering this new tool to marketers in the second half of the year. This technology, developed internally by The New York Times, will suggest the best aspects for an advertising campaign based on the information or objectives of the campaign.
This innovative tool will provide advertisers with deeper insights and personalized advertising targeting solutions, further enhancing advertising effectiveness and return on investment. It is understood that The New York Times will help marketers better understand and grasp the dynamics of the advertising market through this new tool, improving the relevance and impact of advertisements.
【来源】https://www.axios.com/2024/02/20/new-york-times-ai-ad-tool
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