抖音近日在其主APP内测试了一项名为“AI搜”的新功能，进一步加强了平台的智能搜索能力。据悉，“AI搜”位于抖音APP的搜索界面内，与商品、团购、用户、视频等服务位于同一权重的位置。用户可以通过“AI搜”搜索相关的问题和信息，AI搜会为用户通过智能搜索进行总结。
With the recent release of the new “AI Search” feature on Douyin, the popular short video platform is further enhancing its intelligent search capabilities. According to reports, the “AI Search” function is located within the search interface of the Douyin app, sharing equal importance with services such as products, group buying, users, and videos. Users can use “AI Search” to look for relevant questions and information, and AI will provide users with intelligent search summaries.
这一功能的推出，标志着抖音在智能搜索领域的又一次重要尝试。在当前信息爆炸的时代，如何让用户更快地找到他们需要的信息，是每一个平台都需要面对的问题。抖音通过“AI搜”功能，希望能够更好地解决这个问题。
The launch of this feature marks another significant attempt by Douyin in the field of intelligent search. In the current era of information overload, how to help users find the information they need more quickly is a challenge that every platform needs to address. Douyin hopes to better solve this problem through the “AI Search” feature.
“AI搜”不仅能够提供用户需要的信息，还能够根据用户的行为和喜好，推荐相关的视频和内容，从而提升用户的体验。同时，“AI搜”还能够帮助抖音的电商和团购业务，提供更加精准的用户推荐，从而提升平台的商业价值。
The “AI Search” feature not only provides the information users need but also recommends related videos and content based on user behavior and preferences, thereby enhancing the user experience. At the same time, “AI Search” can also help Douyin’s e-commerce and group buying businesses by providing more accurate user recommendations, thus increasing the platform’s commercial value.
【来源】https://baijiahao.baidu.com/s?id=1786218240891978108
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