英国初创公司 NumberEight 近日宣布，已成功筹集到 270 万美元的 Pre-A 轮融资。NumberEight 是一家利用人工智能向广告商提供消费者行为洞察的公司，其开发的一款人工智能工具能够检测设备用户的行为，并据此发送个性化广告，而无需使用 cookie。这一创新技术在广告行业引起了广泛关注。
本轮融资由 ACF Investors 领投，Nauta Capital、Ascension Ventures 及多位天使投资者参投。筹集到的资金将用于进一步开发 NumberEight 的技术，并扩大其在市场上的影响力。
NumberEight 的创始人兼 CEO 乔治·马修（George Mathew）表示：“我们非常高兴能获得此次融资，这证明了我们的技术理念和业务模式得到了投资者的认可。借助这笔资金，我们将继续优化产品，为广告商提供更加精确和高效的消费者行为洞察。”
随着人们对隐私保护意识的不断提高，广告行业对用户数据的收集和利用受到了严格限制。NumberEight 的技术正好解决了这一问题，它能够在不侵犯用户隐私的情况下，为广告商提供有关消费者行为的关键信息。这使得广告更具针对性，同时也提高了用户体验。
此次融资将有助于 NumberEight 扩大其在欧洲和北美的市场份额，并进一步拓展业务范围。未来，NumberEight 将继续致力于开发更多创新技术，推动广告行业的可持续发展。
英文翻译：
News Title: AI-powered advertising privacy platform NumberEight raises $2.7 million in pre-A round of financing
Keywords: AI, advertising, privacy, financing
News Content:
UK-based startup NumberEight has recently announced that it has successfully raised $2.7 million in a pre-A round of financing. NumberEight is an AI-powered company that provides consumer behavior insights to advertisers. Its innovative AI tool detects user behavior on devices and sends personalized ads based on this information without using cookies. This groundbreaking technology has attracted widespread attention in the advertising industry.
The round was led by ACF Investors, with participation from Nauta Capital, Ascension Ventures, and several angel investors. The raised funds will be used to further develop NumberEight’s technology and expand its market influence.
George Mathew, Founder and CEO of NumberEight, said: “We are delighted to secure this financing, which demonstrates investor recognition of our technology and business model. With this capital, we will continue to optimize our product and provide more accurate and efficient consumer behavior insights to advertisers.”
As people’s awareness of privacy protection continues to increase, the collection and utilization of user data in the advertising industry have been strictly limited. NumberEight’s technology solves this problem, providing key insights into consumer behavior without infringing on user privacy. This enables more targeted advertising while improving user experience.
This financing will help NumberEight expand its market share in Europe and North America and further expand its business scope. In the future, NumberEight will continue to develop more innovative technologies to promote the sustainable development of the advertising industry.
【来源】https://www.uktech.news/ai/numbereight-cookieless-targeted-ads-funding-20240111
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