近日，SensorTower发布的最新报告揭示了2023年全球非游戏移动应用市场的发展趋势。报告显示，得益于AI应用的爆发式增长，全球非游戏移动应用年度下载量和内购收入分别上涨60%和70%。AI应用数量的激增，使得活跃AI应用数量超过2000款，年度下载量和收入分别达到21亿次和17亿美元。
在非游戏移动应用市场中，收入稳步增长，达到531亿美元，预计2024年将攀升至612亿美元。其中，80款应用年度内购收入超过1亿美元，数量比上年增长了23%。尤为值得关注的是，《Snapchat》、《Spotify》、《CapCut》、《PictureThis》和《GoodNovel》等应用在内购收入方面表现突出，首次突破1亿美元大关。
此次报告中提到的AI应用，不仅年度下载量和收入上涨明显，而且覆盖范围广泛，包括娱乐、教育、医疗等多个领域。这一现象表明，AI技术在移动应用领域的应用越来越广泛，其潜力巨大，将进一步推动移动应用市场的发展。
随着AI技术的不断进步和普及，未来AI应用在移动应用市场的影响力将进一步增强。非游戏移动应用市场在AI应用的推动下，将不断涌现出新的产品和业务模式，为用户带来更为丰富的体验。
英文翻译：
News Title: AI Applications Lead the Way in Global Non-Game Mobile Market
Keywords: AI applications, explosive growth, non-game mobile applications
News Content:
Recently, the latest report from SensorTower has revealed the development trend of the global non-game mobile market in 2023. The report shows that thanks to the explosive growth of AI applications, the annual downloads and in-app revenue of global non-game mobile applications have increased by 60% and 70% respectively. The surge in the number of AI applications has led to more than 2,000 active AI applications, with annual downloads and revenue reaching 210 million times and $1.7 billion.
In the non-game mobile market, revenue has steadily increased to $53.1 billion, and is expected to rise to $61.2 billion in 2024. Among them, 80 applications have exceeded $100 million in annual in-app revenue, with a 23% increase in the number of applications compared to the previous year. Of particular note are the outstanding performance of applications such as Snapchat, Spotify, CapCut, PictureThis, and GoodNovel, which have broken through the $100 million mark in in-app revenue for the first time.
The AI applications mentioned in the report not only show a significant increase in annual downloads and revenue but also cover a wide range of fields, including entertainment, education, healthcare, and more. This indicates that AI technology has become increasingly prevalent in the mobile application market, with great potential to further drive the development of the mobile application market.
As AI technology continues to advance and proliferate, the influence of AI applications in the mobile application market will further intensify. The non-game mobile market will continue to innovate and evolve with the proliferation of AI applications, bringing richer experiences to users.
【来源】https://sensortower-china.com/zh-CN/blog/state-of-mobile-app-market-outlook-2024-report-CN
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