据全球知名市场研究机构SensorTower最新报告显示，2023年全球非游戏移动应用总收入达到531亿美元，同比增长约10%，预计2024年将达到612亿美元。
今年，共有80款应用实现了年度内购收入超过1亿美元，比去年增加了23%。其中，《Snapchat》《Spotify》《CapCut》《PictureThis》以及《GoodNovel》等应用在内购收入方面表现尤为突出，首次突破1亿美元大关。
值得注意的是，AI应用在2023年迎来了爆发式的增长。据统计，目前全球活跃AI应用数量已经超过了2000款，相比去年增长了近160%。此外，AI应用的年度下载量和内购收入也分别上涨了60%和70%，总次数达到了21亿次以上，总收入则达到了17亿美元左右。
可以看出，随着科技的发展，AI应用在移动领域的影响力正在不断加强。未来，我们可以期待更多的AI应用涌现出来，为用户带来更好的使用体验。
英语如下：
News Title: “2023 AI Application Market Booms, Revenue Doubles to Reach $1.7 Billion!”
Keywords: AI application boom, global revenue growth, download volume increase
News Content: According to the latest report by global market research firm SensorTower, the total revenue of non-gaming mobile applications worldwide reached $53.1 billion in 2023, an annual growth rate of about 10%. It is expected to reach $61.2 billion in 2024.
This year, 80 apps achieved annual in-app purchases over $10 million, an increase of 23% compared to last year. Among them, apps such as Snapchat, Spotify, CapCut, PictureThis, and GoodNovel stood out in terms of in-app purchase performance, breaking through the $10 million mark for the first time.
It is worth noting that AI applications saw explosive growth in 2023. Statistics show that there are now more than 2,000 active AI applications worldwide, up nearly 160% year-on-year. In addition, the annual download volume and in-app purchase revenue of AI applications increased by 60% and 70%, respectively, reaching more than 2.1 billion times in total, with total revenues reaching around $1.7 billion.
It can be seen that with the development of technology, the influence of AI applications in the mobile field is constantly strengthening. In the future, we can expect more AI applications to emerge, bringing better user experience to users.
【来源】https://sensortower-china.com/zh-CN/blog/state-of-mobile-app-market-outlook-2024-report-CN
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