**腾讯广告发布一站式AI广告创意平台——腾讯广告妙思**
2024年1月10日，腾讯广告在2024腾讯智慧营销峰会上正式发布了以腾讯混元大模型为基底的一站式AI广告创意平台——腾讯广告妙思，助力各行业的广告主及优化师在创意制作、投放流程及广告审核等环节，提升广告生产及投放效率。
腾讯广告妙思基于腾讯混元大模型，集成了自然语言处理、计算机视觉、语音识别等多种AI技术，可自动生成符合品牌调性、目标受众偏好的广告创意，并可根据广告主的需求进行个性化定制。同时，腾讯广告妙思还提供了丰富的创意模板和素材库，广告主可根据自己的需求快速生成高质量的广告创意。
腾讯广告妙思的发布，标志着腾讯广告在AI广告创意领域迈出了重要一步。腾讯广告妙思将帮助广告主和优化师在创意制作、投放流程及广告审核等环节，提升广告生产及投放效率，从而助力广告主实现更好的营销效果。
**腾讯广告妙思的优势**
1. **智能创意生成：**腾讯广告妙思基于腾讯混元大模型，可自动生成符合品牌调性、目标受众偏好的广告创意，并可根据广告主的需求进行个性化定制。
2. **丰富的创意模板和素材库：**腾讯广告妙思提供了丰富的创意模板和素材库，广告主可根据自己的需求快速生成高质量的广告创意。
3. **高效的投放流程：**腾讯广告妙思与腾讯广告平台深度整合，广告主可直接在腾讯广告妙思平台上完成创意制作、投放和效果监测等操作，无需在多个平台之间切换。
4. **严格的广告审核：**腾讯广告妙思采用了严格的广告审核机制，可有效过滤不合格的广告创意，确保广告的质量和安全性。
**腾讯广告妙思的应用场景**
腾讯广告妙思可广泛应用于各种广告场景，包括品牌广告、效果广告、电商广告等。具体来说，腾讯广告妙思可帮助广告主：
1. **快速生成高质量的广告创意：**广告主可利用腾讯广告妙思的智能创意生成功能，快速生成符合品牌调性、目标受众偏好的广告创意，从而节省创意制作的时间和成本。
2. **提升广告投放效率：**广告主可利用腾讯广告妙思的智能投放功能，自动优化广告投放策略，从而提升广告的投放效率和效果。
3. **确保广告的质量和安全性：**广告主可利用腾讯广告妙思的严格广告审核机制，确保广告的质量和安全性，从而避免因广告质量问题而导致的损失。
**腾讯广告妙思的未来发展**
腾讯广告妙思的发布，标志着腾讯广告在AI广告创意领域迈出了重要一步。未来，腾讯广告将继续加大对腾讯广告妙思的投入，不断完善其功能和服务，使其成为广告主和优化师在广告创意制作、投放和审核等环节的得力助手。
英语如下：
Headline: Tencent Miaosi Helps Advertisers Improve Efficiency in Creative Production
Keywords:AI advertising creativity, Tencent advertising, intelligent marketing
News Content: **Tencent Advertising Releases One-Stop AI Advertising Creativity Platform – Tencent Advertising Miaosi**
On January 10, 2024, Tencent Advertising officially released Tencent Advertising Miaosi, a one-stop AI advertising creativity platform based on Tencent Hun Yuan Grand Model, at the 2024 Tencent Intelligent Marketing Summit, to help advertisers and optimizers in various industries improve advertising production and delivery efficiencyin creative production, delivery process, and advertising review.
Tencent Advertising Miaosi is based on Tencent Hun Yuan Grand Model and integrates multiple AI technologies such as natural language processing, computer vision, and speech recognition. It can automatically generate advertising creatives that conform to brand tonality and target audience preferences, and can be customized according to the needs of advertisers. At the same time, Tencent Advertising Miaosi also provides a wealth of creative templates and material libraries, allowing advertisers to quickly generate high-quality advertising creatives according to their needs.
The release of Tencent Advertising Miaosi marks an important step for Tencent Advertising in the field of AI advertising creativity. Tencent Advertising Miaosi will help advertisers and optimizers improve advertising production and delivery efficiency in creative production, delivery process, and advertising review, thereby helping advertisers achieve better marketing results.
**Advantages of Tencent Advertising Miaosi**
1. **Intelligent Creative Generation:** Tencent Advertising Miaosi is based on Tencent Hun Yuan Grand Model and can automatically generate advertising creatives that conform to brand tonality and target audience preferences, and can be customized according to the needs of advertisers.
2. **Rich Creative Templates and Material Library:** Tencent Advertising Miaosi provides a wealth of creative templates and material libraries, allowing advertisers to quickly generate high-quality advertising creatives according to their needs.
3. **Efficient Delivery Process:** Tencent Advertising Miaosi is deeply integrated with the Tencent Advertising platform, allowing advertisers to directly complete creative production, delivery, and effect monitoring operations on the Tencent Advertising Miaosi platform, without the need to switch between multiple platforms.
4. **Strict Advertising Review:** Tencent Advertising Miaosi adopts a strict advertising review mechanism, which can effectively filter out unqualified advertising creatives and ensure the quality and safety of advertising.
**Application Scenarios of Tencent Advertising Miaosi**
Tencent Advertising Miaosi can be widely used in various advertising scenarios, including brand advertising, performance advertising, e-commerceadvertising, etc. Specifically, Tencent Advertising Miaosi can help advertisers:
1. **Quickly Generate High-Quality Advertising Creatives:** Advertisers can use the intelligent creative generation function of Tencent Advertising Miaosi to quickly generate advertising creatives that conform to brand tonality and target audience preferences, thereby saving time and cost in creative production.
2. **Improve Advertising Delivery Efficiency:** Advertisers can use the intelligent delivery function of Tencent Advertising Miaosi to automatically optimize advertising delivery strategies, thereby improving advertising delivery efficiency and effectiveness.
3. **Ensure the Quality and Safety of Advertising:** Advertisers can use the strict advertising review mechanism of Tencent Advertising Miaosi to ensure the quality and safety of advertising, thereby avoiding losses caused by advertising quality problems.
**Future Development of Tencent Advertising Miaosi**
The release of Tencent Advertising Miaosi marks an important step for Tencent Advertising in the field of AI advertising creativity. In the future, Tencent Advertising will continue to increase its investment in Tencent Advertising Miaosi, continuously improve its functions and services, and make it a powerful assistant for advertisers and optimizers in advertising creative production, delivery, and review.
【来源】https://36kr.com/newsflashes/2598672223173504
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