苹果公司近日庆祝了Mac产品线诞生40周年，回顾了其发展历程。高管们表示，对于苹果来说，整个旅程是“不可思议”的，是用以一个个创新堆叠起来的。在周年纪念到来之际，苹果公司高管对Mac发表了看法。
苹果公司高级副总裁格雷格·乔斯维克(Greg Joswiak)表示，这不是一个怀旧的故事，也不是历史与我们擦肩而过。Wired曾报道说：“这40年简直令人难以置信。在Mac的整个生命周期中，不断发生的渐进式变化在一定程度上推动了这一发展。”
苹果负责人机交互设计副总裁Alan Dye表示，他们的成功之处在于他们有一个工作室，工作室里都是设计师，包括硬件和软件设计、声音设计、材料设计和色彩设计。我们现在有50多门学科，包括触觉设计等。我们非常努力地将这一切集中在一个空间里，设计苹果的每一款产品。
苹果公司软件工程高级副总裁克雷格·费德里吉(Craig Federighi)表示，在很多情况下，他们会大胆地尝试一些大的想法，并努力探索它们会把我们带向何方。有时，这些经验教训会成为未来的发展方向，有时我们会退一步。
苹果公司全球营销高级副总裁格雷格·乔斯维亚克(Greg Joswiak)谈到了当前的Mac产品线：我认为这非常简单！我们有消费类产品系列，包括两种尺寸的MacBook Air、iMac和Mac Mini。在Pro版方面，我们有令人难以置信的MacBook Pro、Mac Studio和Mac Pro。
苹果设计师莫莉·安德森(Molly Anderson)表示，未来绝对有可能发生一场革命。当我们开始一个新项目时，我们不会一开始就考虑现有产品有多受欢迎。我们始终专注于设计最适合工作的工具。
苹果硬件工程高级副总裁约翰·特努斯(John Ternus)表示，当我们第一次与苹果芯片合作时，我们确实感觉物理定律发生了变化。突然之间，我们可以制造出没有风扇、电池续航时间长达18小时的MacBook Air。效率是我们最好的武器。因为如果你能提高效率，一切都会变得更好。
迎接下一个40年，苹果目前在AI竞争上看似落后，不过按照分析师说法，公司很可能正在悄悄设计自家“AI Mac”的电脑芯片，且一旦这类Mac问世，预料也会与苹果的“生态系统”绑定，使其能控制使用者经验及从相关产品赚钱。专家也预期，苹果会以在智能手机市场掀起改变世界风潮的方式，来影响AI计算趋势。
英语如下：
Title: Apple Celebrates 40th Anniversary of Mac, Looking Ahead to Next 40 Years: AI Helps Us Embrace the “Age of Confidence”
Keywords: keywords, keywords, keywords
Apple recently celebrated the 40th anniversary of the Mac product line and looked back on its development. Executives said that for Apple, the whole journey has been “incredible”, built up layer by layer with innovations. As the anniversary approaches, Apple executives share their thoughts on the Mac.
Greg Joswiak, Senior Vice President of Apple, said that this is not a nostalgic story or history passing us by. Wired reported, “It’s been incredible. The incremental changes that have happened over the life of the Mac have helped drive this.”
Alan Dye, Senior Vice President of Human Interface Design at Apple, said that their success lies in having a studio filled with designers, including hardware and software design, sound design, material design, and color design. We now have more than 50 disciplines, including tactile design. We work very hard to bring all of this together in one space to design every Apple product.
Craig Federighi, Senior Vice President of Software Engineering at Apple, said that in many cases, they are bold enough to try big ideas and strive to explore where they will take us. Sometimes these lessons become directions for future development, and sometimes we step back.
Greg Joswiak, Senior Vice President of Global Marketing at Apple, talked about the current Mac product line: I think it’s really simple! We have consumer products including two-inch MacBook Air, iMac, and Mac Mini. In the Pro edition, we have incredible MacBook Pro, Mac Studio, and Mac Pro.
Molly Anderson, designer at Apple, said that there is definitely a possibility for revolution in the future. When we start a new project, we don’t think about how popular an existing product is right away. We always focus on designing the best tools for working.
John Ternus, Senior Vice President of Hardware Engineering at Apple, said that when we first worked with Apple chips, we did feel like physical laws had changed. Suddenly, we were able to make a MacBook Air without fans and with a battery life of up to 18 hours. Efficiency is our best weapon. Because if you can improve efficiency, everything gets better.
Looking ahead to the next 40 years, Apple currently seems to be lagging behind in the AI competition. However, according to analysts, the company is likely quietly designing its own “AI Mac” computer chips. Once such a Mac comes out, it is expected to be tied to Apple’s “ecosystem”, allowing it to control users’ experiences and make money from related products. Experts also expect Apple to influence the trend of AI computing in the way it revolutionized the smartphone market.
【来源】https://www.ithome.com/0/746/676.htm
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