字节跳动旗下虚拟现实业务PICO副总裁任利锋已正式离职，并选择进军跨境电商领域。据悉，他的创业项目可能会采用独立站的形式。该创业项目已经获得了来自红杉中国和IDG的投资，投后估值超过5000万美元。任利锋的创业团队成员中有不少来自抖音，甚至包括一些抖音元老级人物的加入。
任利锋是抖音创始团队成员之一，被视为抖音崛起的重要功臣。他于2020年初就任西瓜视频总裁，之后于2022年2月接任北京微播视界有限公司的法定代表人、执行董事、经理职务。在2022年上半年，他转岗至PICO担任副总裁，负责内容生态相关业务。
此前，PICO创始人周宏伟宣布，PICO OS团队整体并进字节跳动产品研发和工程架构中台，市场、游戏、视频部门进行大裁员。此举被认为是为了将重心放在虚拟现实技术上。而现在，任利锋的离职似乎也预示着字节跳动将会进一步加大对虚拟现实领域的投入。
跨境电商一直是互联网行业的热门领域之一。随着全球化进程的加速和消费者需求的变化，跨境电商市场呈现出快速增长的态势。而此次任利锋选择进军跨境电商领域，或是为了抓住这一市场机遇。
总之，任利锋的离职对于字节跳动来说无疑是一个重要的人事变动。而他的创业项目也将为虚拟现实领域带来新的活力和发展机遇。我们期待着任利锋在未来的表现，并希望他的创业项目能够取得成功。
英语如下：
Title: Vice President of ByteDance Quits Job to Start E-commerce Business, May Take the Form of Independent Station
Keywords: ByteDance, Vice President, Ren Lifeng
News Content: Ren Lifeng, Vice President of ByteDance’s virtual reality business PICO, has officially resigned and chosen to enter the field of cross-border e-commerce. It is reported that his startup project may adopt the form of an independent station. The startup project has received investments from Sequoia China and IDG, with a post-investment valuation of more than $50 million. Many members of Ren Lifeng’s startup team come from Douyin, including some senior figures.
Ren Lifeng is one of the founding members of Douyin, who is regarded as an important contributor to its rise. He took over as president of Watermelon Video in early 2020 and became the legal representative, executive director, and manager of Beijing Microblogging Vision Limited Company in February 2022. In the first half of 2022, he transferred to PICO as Vice President, responsible for content ecology related business.
Previously, PICO founder Zhou Hongwei announced that the PICO OS team would be integrated into ByteDance’s product development and engineering architecture platform, and major layoffs would be carried out in the markets, games, and video departments. This move was considered to focus on virtual reality technology. Now, Ren Lifeng’s resignation seems to indicate that ByteDance will further increase investment in the virtual reality field.
Cross-border e-commerce has always been one of the hot fields in the Internet industry. With the acceleration of globalization and changes in consumer demand, the cross-border e-commerce market has shown a rapid growth trend. Ren Lifeng’s choice to enter the cross-border e-commerce field may be to seize this market opportunity.
In summary, Ren Lifeng’s resignation is an important personnel change for ByteDance. His startup project will also bring new vitality and development opportunities to the virtual reality field. We look forward to Ren Lifeng’s future performance and hope his startup project will be successful.
【来源】https://www.ithome.com/0/746/585.htm
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