2023 年第四季度，印度智能手机市场出货量达到 3890 万部，同比增长 20%。其中，vivo、小米等四家中国品牌进入 TOP5。据悉，2023 年全年印度智能手机市场总出货量为 1.486 亿部，略微下降 2%。
三星是印度市场的领导者，占据了 20% 的市场份额。然而，与去年相比，其市场份额下降了 14%,出货量为 760 万部。小米以 18% 的市场份额紧随其后，同比增长了 31%,出货量为 720 万部。vivo 以 18% 的市场份额位列第三，同比增长了 10%,出货量为 700 万部。realme 以 12% 的市场份额排名第四，同比增长了 69%,出货量为 450 万部。OPPO 以 10% 的市场份额排名第五，同比下降了 5%,出货量为 370 万部。
尽管中国品牌的市场份额有所上升，但整个印度市场的出货量却略微下降了 2%。Canalys 高级分析师 Sanyam Chaurasia 表示：“对主流零售空间的不断投资不仅对厂商有益，还使整体市场得以稳定。第四季度，小米和 realme 等品牌在线下的出货份额创下新高。”
展望未来，Canalys 预计在价格合理的 5G 手机和更换周期的推动下，2024 年印度智能手机市场将实现中个位数增长。然而，厂商将面临的最大挑战将是如何应对不断上涨的材料成本。
英语如下：
Title: Four Chinese brands vivo, Xiaomi, and others rank among India’s top 5 smartphone sellers, with a total shipment of 148.6 million units in 2023
Keywords: According to the information provided, here are three concise news summaries.
In the fourth quarter of 2023, India’s smartphone market saw a 20% year-on-year growth in shipments, reaching 38.9 million units. Among them, four Chinese brands, including vivo and Xiaomi, ranked among the top five. It is reported that the total shipment volume of India’s smartphone market in 2023 was 148.6 million units, slightly down by 2% compared to the previous year.
Samsung remains the leader in the Indian market, accounting for 20% of the market share. However, its market share decreased by 14% compared to last year, with a shipment of 7.6 million units. Xiaomi follows with 18% of the market share, up 31% year on year, with a shipment of 7.2 million units. vivo ranks third with 18% of the market share, up 10% year on year, with a shipment of 7 million units. realme ranks fourth with 12% of the market share, up 69%, with a shipment of 4.5 million units. OPPO ranks fifth with 10% of the market share, down 5%, with a shipment of 3.7 million units.
Although the market share of Chinese brands has increased, the overall shipment volume of the Indian market has slightly decreased by 2%. Sanyam Chaurasia, a senior analyst at Canalys, said, “Continuous investment in mainstream retail space not only benefits manufacturers but also stabilizes the overall market. In the fourth quarter, brands such as Xiaomi and realme achieved new highs in offline shipments.”
Looking ahead, Canalys expects the Indian smartphone market to achieve a mid-single-digit growth in 2024 driven by affordable 5G phones and replacement cycles. However, the biggest challenge manufacturers will face is how to cope with rising material costs.
【来源】https://www.ithome.com/0/746/355.htm
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