近日，淘宝和京东相继宣布支持“仅退款”功能，这一举措受到了消费者的欢迎，但也引发了卖家的担忧。据悉，淘宝将基于大数据能力，多维度结合识别，对买家发起的符合相关情形的售后诉求，直接做出“快速退货退款”或“退款”支持。而京东也在积极探索类似的做法。
对于这一变化，业内人士认为，这将有助于提高消费者的购物体验，同时也能够减轻商家的压力。但是，也有一些商家担心这一政策会导致他们的利益受损。因此，淘宝和京东可能会根据实际情况动态调整相关细则。
据了解，目前“仅退款”功能的适用范围包括商品质量问题、未按约定时间发货等情形。如果买家在收到商品后不满意，可以申请“仅退款”，而不需要退货。这样一来，买家可以更快地拿到退款，同时也能够减少退货过程中的麻烦。
然而，对于卖家来说，这一政策可能会带来一定的风险。因为在某些情况下，买家可能并不会将商品退回给卖家，而是选择保留商品。这样一来，卖家就无法获得应有的收益。因此，淘宝和京东可能会加强对这一政策的监管力度，以确保其公平合理地执行。
总之，淘宝和京东支持“仅退款”功能是一项积极的举措，有助于提高消费者的购物体验。但是，在实际操作中还需要考虑到各方的利益平衡问题。相信随着时间的推移，这一政策会得到进一步优化和完善。
英语如下：
Title: Taobao and JD.com Support “Refund Only” Feature: Buyers Celebrate, Sellers Worry, Details May Be Adjusted Dynamically
Keywords: Taobao, JD.com, refund only, big data
Recently, Taobao and JD.com announced the support of the “Refund Only” feature, which has been welcomed by consumers but also raised concerns among sellers. It is reported that Taobao will use its big data capabilities to identify and make “fast return and refund” or “refund” support for buyer-initiated after-sales demands that meet relevant circumstances. JD.com is also actively exploring similar practices.
Industry insiders believe that this change will help improve the shopping experience of consumers and alleviate the pressure on merchants. However, some merchants are worried that this policy may lead to their interests being damaged. Therefore, Taobao and JD.com may dynamically adjust relevant rules according to actual situations.
It is understood that the current scope of the “Refund Only” feature includes scenarios such as product quality issues and non-delivery within the agreed time. If buyers are not satisfied with the goods after receiving them, they can apply for a “Refund Only,” without having to return the goods. This way, buyers can get their refunds faster and reduce the trouble of returning items.
However, for sellers, this policy may bring certain risks. In some cases, buyers may not return the goods to the seller but keep them instead. In this case, the seller cannot receive the corresponding benefits. Therefore, Taobao and JD.com may strengthen supervision over this policy to ensure its fair and reasonable implementation.
In summary, supporting the “Refund Only” feature by Taobao and JD.com is a positive move that helps improve the shopping experience of consumers. However, in practical operation, we need to consider the balance of interests of all parties. It is believed that with the passage of time, this policy will be further optimized and improved.
【来源】https://new.qq.com/rain/a/20240120A00P5200
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