标题:携程与快手达成战略合作,用户可在快手App购买景区门票
正文:近日,携程旅行与快手本地生活宣布达成战略合作,这是携程首次进入快手本地生活生态,为快手用户提供旅行产品及服务。据携程方面介绍,接下来将把景点门票、度假线路等优选产品供应链陆续接入快手平台。目前,快手用户已经可以在快手平台直接预订景区门票等旅行产品,并能享受到携程旅行提供的服务。
快手旅游互动用户已经超过2.2亿,其中酒旅创作者超35万,同时已有不少旅游相关机构入驻。快手董事长兼CEO程一笑在内部信中透露,2023年,快手实现了公司上市以来的首次集团层面整体盈利。
携程集团2023年三季度财报数据显示其营收137.5亿元人民币,去年同期69.0亿元,同比上升99%。携程第三季度净利润为46亿元人民币,相比2022年同期为2亿4500万元人民币。
此次合作不仅将进一步丰富快手的本地生活服务,也将为携程带来更多的用户和业务机会。同时,也预示着旅游行业与短视频平台的融合趋势日益明显,未来可能还会有更多的旅游产品和服务通过短视频平台进行推广和销售。
英语如下:
Title: Kuaishou Joins Hands with Ctrip, One-stop Shop for Travel Products!
Keywords: 1. Kuaishou-Ctrip partnership
Content: Title: Ctrip and Kuaishou Sign Strategic Cooperation, Users Can Now Buy Scenic Area Tickets on Kuaishou App
Main Text: Recently, Ctrip Travel and Kuaishou Local Life announced a strategic cooperation, marking Ctrip’s entry into the Kuaishou Local Life ecosystem to provide travel products and services for Kuaishou users. According to Ctrip, it will gradually integrate its优选 product supply chain of scenic area tickets, holiday packages, etc. into the Kuaishou platform. Currently, Kuaishou users can directly book travel products such as scenic area tickets on the Kuaishou platform and enjoy the services provided by Ctrip Travel.
Kuaishou’s interactive tourism users have exceeded 220 million, including more than 350,000 alcohol-themed travel creators. Many tourism-related organizations have also joined the platform. In his internal letter, Kuaishou Chairman and CEO Cheng Yixiao disclosed that in 2023, Kuaishou achieved its first group-wide profit since the company’s listing.
Ctrip’s Q3 2023 financial report data shows its revenue of RMB13.75 billion, up 99% from RMB6.90 billion in the same period last year. Ctrip’s net profit in the third quarter was RMB4.6 billion, compared to RMB245 million in the same period of 2022.
This collaboration will not only further enrich Kuaishou’s local life services but also bring more user and business opportunities to Ctrip. At the same time, it also indicates that the integration trend between the tourism industry and short video platforms is becoming increasingly apparent. In the future, more tourism products and services may be promoted and sold through short video platforms.
【来源】https://www.ithome.com/0/745/794.htm
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