优酷官方今日宣布更新 Logo，从之前的“红色 + 蓝色”改为“蓝色 + 橙色”，优酷官方暂未解释新 Logo 的背景和含义。
优酷自成立至今已经多次更换 logo，例如：优酷上一次更新 logo 是在 2019 年，从原先的渐变色图案改为有点“褪色”的红蓝配色方案，并在“YOUKU”右侧新增了一个“>”。优酷方面介绍，当年那次品牌升级的核心关键词为“突破、前行、胜利”。全新 Logo 去除“圆圈”设计，象征破“圈”前行，以更简洁、开放的形象，面向未来、拥抱未来、创造未来。
优酷指出，播放按钮既是一个代表胜利的水平“V”，也是前行箭头。此外，粉红粉蓝配色饱和度更高，寓意优酷在阿里大文娱生态大协同之下，凝心聚力，一往无前。
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英语如下：
Title: Youku Transforms Its Look: Blue and Orange ThemeTitle: Youku Transforms Its Look: Blue and Orange Theme Replaces Red and Blue, What Does It Signify?
Keywords: Youku updates logo, blue and orange theme, brand upgrade
Content: Youku officially announced today that it has updated its logo, changing from the previous “red + blue” to “blue + orange.” Youku has not yet explained the background and meaning behind the new logo.
Since its establishment, Youku has changed its logo multiple times. For example, the last time Youku updated its logo was in 2019, changing from the original gradient color pattern to a slightly “faded” red and blue color scheme, and adding a “>” symbol on the right side of “YOUKU”. Youku explained at that time that the core keywords of that brand upgrade were “breakthrough, progress, victory”. The new logo removes the “circle” design, symbolizing breaking through the “circle” to move forward, presenting a simpler and more open image to face the future, embrace the future, and create the future.
Youku pointed out that the play button is both a horizontal “V”, representing victory, and a moving arrow. In addition, the pink and blue color scheme has a higher saturation, implying that under the synergy of Alibaba’s large cultural and entertainment ecosystem, Youku is united and moving forward relentlessly.
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【来源】https://www.ithome.com/0/745/454.htm
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