【中国公司全球化周报】近日，有消息称中国快时尚巨头SHEIN 2023年的收入已超过300亿美元，这一数字再次刷新了中国电商企业在全球市场的业绩记录。与此同时，阿里巴巴也发布了2024年中国及海外电商市场的三大预测，为中国电商行业的发展提供了新的思考和方向。
据悉，SHEIN自2014年成立以来，凭借其高性价比的产品和精准的市场定位，迅速在全球范围内崭露头角。根据消息来源，SHEIN 2023年的收入已经超过300亿美元，同比增长超过50%，这一成绩在全球范围内的电商企业中名列前茅。SHEIN的成功，不仅为中国电商企业树立了榜样，也为全球消费者提供了更多的购物选择。
与此同时，阿里巴巴集团发布了2024年中国及海外电商市场的三大预测。首先，阿里巴巴认为，随着数字化和互联网技术的不断发展，未来电商将更加注重用户体验和个性化服务。其次，阿里巴巴预测，跨境电商将成为中国电商市场的重要增长点，越来越多的中国企业将通过跨境电商拓展海外市场。最后，阿里巴巴表示，随着线上线下融合的加速，未来电商将更加注重线下体验和线上购物的结合，为消费者提供更加便捷和丰富的购物体验。
英语如下：
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“Headline: SHEIN’s Annual Revenue Breaks $30 Bill====
“Headline: SHEIN’s Annual Revenue Breaks $30 Billion, Alibaba Predicts E-commerce Market in 2024
Keywords: SHEIN globalization, Alibaba e-commerce prediction, $30 billion revenue
News Content: [China Corporate Globalization Weekly] Recently, it was reported that China’s fast fashion giant SHEIN has exceeded $30 billion in revenue for 2023, once again breaking the performance record of Chinese e-commerce companies in the global market. At the same time, Alibaba has also released three major predictions for the Chinese and overseas e-commerce markets in 2024, providing new insights and directions for the development of China’s e-commerce industry.
It is reported that since its establishment in 2014, SHEIN has quickly emerged as a global leader with its high-cost performance products and precise market positioning. According to sources, SHEIN’s revenue for 2023 has exceeded $30 billion, with a year-on-year growth of over 50%, ranking among the top e-commerce companies globally. SHEIN’s success not only sets an example for Chinese e-commerce companies but also provides more shopping options for global consumers.
At the same time, Alibaba Group has released three major predictions for the Chinese and overseas e-commerce markets in 2024. Firstly, Alibaba believes that with the continuous development of digitalization and internet technology, future e-commerce will pay more attention to user experience and personalized services. Secondly, Alibaba predicts that cross-border e-commerce will become an important growth point for China’s e-commerce market, and more and more Chinese enterprises will expand overseas markets through cross-border e-commerce. Finally, Alibaba stated that with the acceleration of online and offline integration, future e-commerce will pay more attention to the combination of offline experience and online shopping, providing consumers with more convenient and rich shopping experiences.”
【来源】https://www.36kr.com/p/2603270008880001
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