华为鸿蒙智行近日迎来新成员，据第一电动报道，华为与北汽智选车模式合作品牌确定为“享界”，首款车型定位为中大型轿车，将于4月北京车展前正式发布。此外，华为与江淮合作的智选车品牌定为“傲界”，且有三款大型车在研，分别覆盖轿车、SUV和MPV三大品类，首款车发布时间将提前至2024年Q4。
国家知识产权局网站显示，华为技术有限公司在去年5月便申请注册了“享界”商标，国际分类为“12 – 运输工具”，已于去年11月注册成功，“傲界”商标尚未注册成功。此外，华为还接连申请了多个“界”字商标，包含尊界、擎界、骋界等，具体应用到哪款车型还未知。
综合IT之家此前报道，华为常务董事、终端BG CEO、智能汽车解决方案BU董事长余承东曾在去年广州车展期间表示，继问界、智界之后，还会有两个“界”，分别来自北汽和江淮。国家知识产权局商标局1865期商标公告显示，华为技术有限公司近日向北汽新能源汽车股份有限公司转让多枚“STELATO”商标，转让/移转申请已被核准。据消息人士透露，STELATO是华为与北汽智选品牌的英文名称，与问界、智界分别对应的AITO、LUXEED一样。
英语如下：
Title: Huawei’s New Member of Harmony Aito Announced: “XTitle: Huawei’s New Member of Harmony Aito Announced: “Xiangjie” and “Aojie” Models Are Coming
Keywords: Huawei new car, Xiangjie Aojie, trademark registration
Content: Huawei’s Harmony Aito recently welcomed a new member. According to the first electric report, Huawei has partnered with Beiqi Intelligent Selection Car Model to establish the brand as “Xiangjie”, with the first model positioned as a mid-size sedan, which will be officially released before the Beijing Auto Show in April. In addition, Huawei’s intelligent selection car brand cooperated with Jianghuai is named “Aojie”, and there are three large-scale models under development, covering sedans, SUVs, and MPVs. The first model will be released in advance to the fourth quarter of 2024.
The website of the State Intellectual Property Office shows that Huawei Technology Co., Ltd. applied for the registration of the “Xiangjie” trademark last May, classified as “12 – Transportation tools” internationally, and was successfully registered in November last year. The “Aojie” trademark has not yet been successfully registered. In addition, Huawei has also applied for multiple “Jie” trademarks, including Zunjie, Qingjie, and Chengjie, whose specific applications to which models are unknown.
According to previous IT House reports, Yu Chengdong, Huawei’s executive director, CEO of terminal BG, chairman of smart car solutions BU, said during last year’s Guangzhou Auto Show that after Wenjie and Zhijie, there will be two more “Jie”, respectively from Beiqi and Jianghuai. The 1865th trademark announcement of the Trademark Office of the State Intellectual Property Office shows that Huawei Technology Co., Ltd. recently transferred several “STELATO” trademarks to Beiqi New Energy Automobile Co., Ltd. and the application for transfer/transfer has been approved. According to sources familiar with the matter, STELATO is the English name of Huawei’s intelligent selection brand with Beiqi, just like AITO and LUXEED corresponding to Wenjie and Zhijie respectively.
【来源】https://www.ithome.com/0/745/103.htm
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