中国新能源汽车品牌哪吒汽车近日在马来西亚奠基了其海外第三家工厂，进一步巩固了在当地市场的领先地位。据了解，该工厂计划于2025年正式投产。
此次奠基仪式在森美兰州Rembau Chembong工业区举行，标志着哪吒汽车在海外市场的拓展取得了新的重要进展。此前，哪吒汽车已在泰国和印尼建立了生产基地。泰国工厂已于2023年底投产，预计2024年第一季度启动大规模生产；印尼工厂也将于今年第二季度开始本土化生产。
2023年，哪吒汽车海外销量突破20000台，同比增幅达到567%，并计划在2024年加速出海步伐，市场覆盖至60多个国家，海外渠道数量将突破500家。哪吒汽车在海外市场的成功，得益于其精准的市场定位和出色的产品性能。
此外，哪吒汽车已规划了7款海外产品，包括轿车、SUV及旅行版车型，可覆盖从A级到E级的主流细分市场，同时开发左右舵车型。2023年，哪吒汽车全系车型交付127496台，累计销量突破38万台，海外市场销量突破20000台，哪吒GT连续七个月位列国内市场跑车销量第一。
随着海外市场的不断开拓，哪吒汽车在全球范围内的品牌知名度和市场份额也在逐步提升。此次在马来西亚奠基新工厂，将进一步助力哪吒汽车实现全球布局，推动新能源汽车产业的快速发展。
Title: Naza Auto’s third overseas factory groundbreaking in Malaysia
Keywords: Naza Auto, Overseas factory, Malaysia
News Content:
Chinese new energy vehicle brand Naza Auto recently laid the foundation for its third overseas factory in Malaysia, further consolidating its leading position in the local market. It is reported that the factory is scheduled to start production in 2025.
The groundbreaking ceremony was held in the Rembau Chembong Industrial Area of Selangor, marking a new significant advancement in Naza Auto’s overseas market expansion. Previously, Naza Auto has established production bases in Thailand and Indonesia. The Thai factory began production at the end of 2023 and is expected to launch large-scale production in the first quarter of 2024; the Indonesian factory will also start localization production in the second quarter of this year.
In 2023, Naza Auto’s overseas sales exceeded 20,000 units, with a year-on-year increase of 567%. The company plans to accelerate its overseas expansion in 2024, covering markets in more than 60 countries, and plans to break through 500 overseas channels. Naza Auto’s success in the overseas market can be attributed to its precise market positioning and outstanding product performance.
In addition, Naza Auto has planned seven overseas products, including sedans, SUVs, and travel versions, covering the mainstream segments from A-level to E-level, and developing left-and right-hand drive vehicles. In 2023, Naza Auto delivered 127,496 units, with a cumulative sales volume of over 380,000 units. The overseas market sales exceeded 20,000 units, and Naza GT continued to rank first in the domestic sports car market for seven consecutive months.
With the continuous expansion of the overseas market, Naza Auto’s brand awareness and market share worldwide are gradually increasing. Laying the foundation for a new factory in Malaysia will further assist Naza Auto in achieving global deployment and promoting the rapid development of the new energy vehicle industry.
【来源】https://www.ithome.com/0/744/947.htm
Views: 1