近日，腾讯在公司内部员工大会上发布了自研项目“春笋计划”，旨在对新机会、新玩法及垂类游戏的孵化增加研发资源投入。据悉，此举是为了在大众爆款游戏竞争激烈的背景下，积极寻找新的突破口，把握市场变化。
根据第一财经的报道，腾讯互动娱乐事业群（IEG）的管理层在会议期间谈到了游戏版号增多、游戏与短视频紧密连接等内容。管理层表示，游戏行业可能会存在波动性，腾讯需要“自己抓机遇、铸强队”。
目前，腾讯旗下拥有两大王牌游戏——《王者荣耀》和《和平精英》。然而，如何在其他细分赛道抓住机会、是否重金投入二次元等领域，成为腾讯需要回答的问题。二次元游戏在近年来逐渐崛起，成为业内讨论最多的新赛道。尽管腾讯已在投资和自研方面对二次元“多有眷顾”，但目前尚未诞生类似米哈游《原神》的强势厂商。
此外，腾讯游戏内部渠道分成已有下降，内容产品呈现出影响力比渠道更大的现象。2023年，游戏与短视频呈现出紧密连接的趋势，腾讯与小红书、抖音、B站等平台的合作增多。天美工作室群已确定将为头部主播张大仙抖音直播《王者荣耀》放行，并将直播版权对抖音进一步开放。
总之，腾讯通过启动“春笋计划”展现了对垂类游戏孵化的重视，以期在不断变化的市场环境中保持竞争力。
Title: Tencent Launches “Spring Sprout Plan” to Increase Incubation of Vertical Game Opportunities
Keywords: Tencent, Spring Sprout Plan, Vertical Games
News Content:
Recently, Tencent announced its self-developed project “Spring Sprout Plan” at an internal employee conference, aiming to increase research and development resource investment in new opportunities, new gameplay, and vertical game incubation. This move is designed to actively seek new breakthroughs and grasp market changes in the context of intense competition in mass-market games.
According to a report from First Financial, the management of Tencent’s Interactive Entertainment Business Group (IEG) discussed issues such as the increase in game版号 and the close connection between games and short videos during the conference. They pointed out that the game industry may experience fluctuations, and Tencent needs to “seize opportunities and build a strong team.”
Currently, Tencent owns two flagship games – “League of Legends” and “PUBG Mobile.” However, how to seize opportunities in other niche markets and whether to invest heavily in the emerging field of anime games have become questions that Tencent needs to answer. Anime games have gradually risen in recent years and have become the most discussed new track in the industry. Although Tencent has invested in and developed anime games, no strong manufacturers like miHoYo’s “Genshin Impact” have emerged.
In addition, the internal channel revenue share of Tencent Games has decreased, and content products have shown greater influence than channels. In 2023, the connection between games and short videos has become closer, and Tencent has increased cooperation with platforms such as Xiaohongshu, Douyin, and Bilibili. Tencent’s Game Studio has confirmed that it will allow top streamer Zhang DaXian to broadcast “League of Legends” on Douyin and further open the broadcasting rights to Douyin.
In conclusion, Tencent’s launch of the “Spring Sprout Plan” demonstrates its emphasis on vertical game incubation, aiming to maintain competitiveness in an ever-changing market environment.
【来源】https://www.ithome.com/0/744/458.htm
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