据知情人士透露，我国跨境电商巨头SHEIN在2023年的收入已超过300亿美元。在全球经济不确定性加剧的背景下，SHEIN凭借其强大的供应链和独特的商业模式，成功吸引了大量海外消费者，实现了收入的持续增长。
尽管当前我国消费市场面临降级压力，但SHEIN在海外市场的表现却颇为亮眼。业内人士认为，这得益于SHEIN精准地把握了海外市场的消费需求，以及其深厚的供应链积累和灵活的定价策略。
在过去的几年里，SHEIN不断加大对海外市场的布局，通过本地化营销策略和优化物流配送体系，成功在众多国家站稳脚跟。此外，SHEIN还积极拓展产品线，提供更多元化的商品以满足不同市场的需求。
随着我国企业在全球市场的影响力日益增强，跨境电商行业将迎来新的发展机遇。然而，如何在日益激烈的竞争中保持领先地位，抓住海外市场的潜在机遇，仍将是SHEIN等行业巨头面临的一大挑战。
Title: Cross-border e-commerce giant SHEIN’s 2023 revenue exceeds $30 billion
Keywords: Cross-border e-commerce, Revenue surge, Overseas market
News content:
According to sources familiar with the matter, China’s cross-border e-commerce giant SHEIN has exceeded $30 billion in revenue in 2023. In the context of heightened global economic uncertainty, SHEIN has successfully attracted a large number of overseas consumers with its strong supply chain and unique business model, achieving continuous revenue growth.
Although the domestic market faces pressure of consumption downgrade, SHEIN’s performance overseas is quite remarkable. Industry insiders believe that this is due to SHEIN’s accurate grasp of overseas market consumer demand, as well as its profound supply chain accumulation and flexible pricing strategy.
In recent years, SHEIN has continuously increased its layout in overseas markets, establishing a foothold in numerous countries through localized marketing strategies and optimized logistics delivery systems. Additionally, SHEIN also actively expands its product line to meet the diverse needs of different markets.
With the increasing influence of Chinese companies in the global market, the cross-border e-commerce industry will usher in new development opportunities. However, how to maintain a leading position in an increasingly competitive market and seize potential opportunities in overseas markets will remain a major challenge for industry giants like SHEIN.
【来源】https://www.36kr.com/p/2597270811359880
Views: 1