苹果公司近日宣布，其首款混合现实（MR）头显 Apple Vision Pro 将于 2 月 2 日在美国开售，并于 1 月 19 日开始预购，定价为 3499 美元。这款产品的发售，标志着苹果在 MR 领域的重大突破。
自从去年 6 月发布 Vision Pro 以来，库克就一直对其充满信心，他曾表示：“空间计算时代已经到来，Apple Vision Pro 是有史以来最先进的消费电子设备。”然而，这款产品面临着激烈的市场竞争，包括 Meta、索尼、字节跳动旗下 Pico 等企业的 MR 设备。
苹果在 MR 领域的投入长达数年，此次发售的 Vision Pro 不仅具备手势、眼球追踪、语音识别等新型交互方式，还能在办公、娱乐等场景中发挥作用。硬件上，Vision Pro 的处理器和传感器芯片均为苹果自研，有助于公司更好地掌控产品设计。
此次发售，苹果也将面临诸多挑战。除了激烈的市场竞争，苹果还需要让更多人接受 Vision Pro 的高定价，并进一步降低成本、提升产能。苹果坦言，这款设备目前主要满足专业人士和游戏发烧友的需求。
尽管如此，苹果在软硬件整合和供应链方面的强大实力不容忽视。此次 Vision Pro 的发售，将是库克证明自己的一次机会。能否复制 iPhone 的产业奇迹，实现苹果在新市场的突破， Vision Pro 将成为关键。
英文翻译：
News Title: Apple Vision Pro goes on sale, Cook’s bold bet
Keywords: Vision Pro, Cook, bold bet
News Content:
Apple recently announced that its first mixed reality (MR) headset, Apple Vision Pro, will go on sale on February 2nd in the United States, with pre-orders starting on January 19th, priced at $3499. The release of this product marks a significant breakthrough for Apple in the MR market.
Since the launch of Vision Pro last June, Cook has been confident in its potential. He said, “The era of spatial computing has arrived, and Apple Vision Pro is the most advanced consumer electronic device ever.” However, the product faces intense market competition, including MR devices from companies such as Meta, Sony, and TikTok’s parent company Pico.
Apple has been investing in the MR field for years, and Vision Pro not only offers new interaction methods such as gestures, eye-tracking, and voice recognition but also works in office, entertainment, and other scenarios. In terms of hardware, the processor and sensor chips in Vision Pro are all self-developed by Apple, which helps the company better control product design.
This launch will also face many challenges. In addition to the fierce market competition, Apple needs to make more people accept the high pricing of Vision Pro and further reduce costs and increase production capacity. Apple admits that the device is currently aimed at professionals and gaming enthusiasts.
Nonetheless, Apple’s strong presence in software and hardware integration and supply chain cannot be ignored. The launch of Vision Pro will be an opportunity for Cook to prove himself. Whether Apple can replicate the industry miracle of the iPhone and achieve a breakthrough in the new market depends on the success of Vision Pro.
【来源】https://www.ithome.com/0/744/248.htm
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