近日，36氪独家专访了美团到店事业群总裁张川，就当前疫情背景下，线上线下业务的融合发展进行了深入探讨。张川表示：“这不是短期战，也不是长期战，而是残酷煎熬的堑壕战。”
在谈到疫情对线下业务的影响时，张川表示，疫情让线下商户经历了前所未有的挑战，但同时也加速了线上线下融合的步伐。美团作为国内领先的本地生活服务平台，一直致力于推动线上线下的深度整合，以满足消费者多样化、个性化的需求。
针对当前市场竞争态势，张川强调，美团将坚定信心，积极应对，通过优化产品、提升服务、加强技术创新等手段，进一步巩固市场份额。此外，美团还将携手合作伙伴，共同探索疫情下的发展机遇，助力线下商户转型升级。
英文翻译：
News title: Meituan’s Zhang Chuan: The Cruel Trench War Under the Epidemic
Keywords: Meituan, Zhang Chuan, Online-offline integration
News content:
Recently, 36氪 exclusively interviewed Zhang Chuan, President of Meituan’s On-site Business Group, discussing in-depth the integration of online and offline businesses under the background of the ongoing pandemic. Zhang Chuan said, “This is not a short-term battle, nor a long-term battle, but a cruel and tormenting trench war.”
When talking about the impact of the pandemic on offline businesses, Zhang Chuan said that the pandemic has brought unprecedented challenges to offline merchants, but it has also accelerated the pace of online-offline integration. As the leading local life service platform in China, Meituan has been committed to promoting the deep integration of online and offline channels to meet the diversified and personalized demands of consumers.
In response to the current market competition, Zhang Chuan emphasized that Meituan will firmly maintain its confidence, actively respond, and consolidate its market share through optimizing products, improving services, and strengthening technological innovation. In addition, Meituan will also cooperate with partners to explore development opportunities under the pandemic, and help offline merchants achieve transformation and upgrading.
【来源】https://www.36kr.com/p/2593861626870401
Views: 2