在众多餐饮品牌中，为何一些奢华菜肴总是能吸引顾客的眼球，成为最抢手的招牌菜？这背后其实隐藏着一种视觉策略。研究发现，餐馆菜单的布局和设计对顾客的选择起着至关重要的作用。
首先，菜单上的菜肴排列并非随意为之。许多餐馆会将有特色、价格较高的菜肴放在菜单的最前面，让顾客一目了然。这种策略被称为“视觉营销”，其目的是让顾客在浏览菜单时，第一时间注意到这些高利润的菜品。
其次，这些奢华菜肴通常搭配精美的图片和诱人的描述，进一步激发顾客的食欲。图片的视觉效果和文字描绘可以让顾客产生美好的遐想，从而增加他们尝试这些菜肴的欲望。
最后，这种视觉策略也符合人们的阅读习惯。一般来说，人们在阅读菜单时，会首先关注最上面和中间的部分。因此，将重点菜肴放在这些位置，可以最大程度地提高它们的曝光率。
英文翻译：
News title: The secret behind menus: Why are luxurious dishes eye-catching?
Keywords: Menus, Luxurious dishes, Visual strategy
News content:
In numerous catering brands, why do some luxurious dishes always attract customers’ eyes and become the most sought-after signature dishes? Behind this lies a visual strategy. Research reveals that the layout and design of restaurant menus play a crucial role in customers’ choices.
Firstly, the arrangement of dishes in a menu is not random. Many restaurants deliberately place high-profit dishes with distinctive features and higher prices at the beginning of the menu, making them easily noticeable to customers. This strategy, known as “visual marketing,” aims to attract customers’ attention to these dishes right away.
Secondly, these luxurious dishes are often paired with exquisite photos and tempting descriptions, further stimulating customers’ appetites. The visual effect of the photos and the textual portrayal allow customers to imagine a beautiful scene, increasing their desire to try these dishes.
Lastly, this visual strategy aligns with people’s reading habits. Generally, when reading a menu, people tend to focus on the top and middle sections. Therefore, placing the highlighted dishes in these positions can maximize their exposure.
【来源】http://www.chinanews.com/cj/2024/01-07/10141746.shtml
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