红海出新局
随着全球经济的不断发展，市场竞争日益激烈，企业需要不断开拓新的市场空间。近年来，在红海领域（指竞争激烈的行业）中，如何重新定义开辟新蓝海成为企业家们共同关注的问题。
图拉斯品牌合伙人郑会滨在硬氪·消费科技品牌全球化大会上表示：“红海中的企业需要转变传统思维，寻找差异化竞争策略，以实现可持续发展。”
他指出，红海市场中的竞争态势已经发生了根本性的变化，企业需要从过去的价格战、广告战等传统竞争方式转变为以用户需求为导向，提供个性化、场景化的产品和服务。
此外，全球化也是红海企业不得不面对的问题。在全球经济一体化的背景下，企业需要站在全球视野下，整合全球资源，提升品牌在全球市场的竞争力。
总之，红海企业要在竞争激烈的市场中立于不败之地，必须重新定义新蓝海，实现差异化竞争，同时拥抱全球化，开拓国际市场。
新闻翻译：
Title: Red Sea Breakthrough | Partner of圖拉斯品牌郑会滨
Keywords: Red Sea, New Blue Ocean, Globalization
News Content:
With the continuous development of the global economy, the competition is becoming increasingly fierce. Enterprises need to constantly explore new market spaces. In recent years, how to redefine and open up new blue oceans in the red sea field has become a common concern for entrepreneurs.
Zheng Huibin, Partner of the圖拉斯 brand, said at the硬氪·消费科技品牌全球化大会上, “Enterprises in the red sea need to change their traditional thinking, search for differentiation strategies, and achieve sustainable development.”
He pointed out that the competitive landscape in the red sea market has undergone significant changes, and enterprises need to move away from traditional competition methods such as price wars and advertising battles to focus on user-oriented, scene-based products and services. In addition, globalization is also an unavoidable issue for enterprises in the red sea. In the context of the global economy, enterprises need to take a global perspective, integrate global resources, and enhance their brand’s competitiveness in the global market.
In conclusion, enterprises in the red sea need to break through in the face of fierce competition by redefining new blue oceans, achieving differentiation, and embracing globalization to open up opportunities in international markets.
【来源】https://www.36kr.com/p/2581529765848454
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