随着人工智能技术的不断发展，越来越多的品牌开始重视AI网红的重要性。AI网红可以完全符合品牌方的要求，并根据其意见进行调整，从而降低成本并提高效果。据金融时报报道，AI正在从人类网红手中抢夺消费者资源，而粉色头发的AI网红Aitana Lopez月收入最高可达1万欧元。
虽然AI网红可以降低成本并提高效果，但是品牌方仍然希望能够拥有完全的控制权，而不是被人类网红裹挟。AI网红可以完全符合品牌方的要求，并根据其意见进行调整。各大品牌看重AI网红背后的流量，而AI虚拟角色的加入，正蚕食着它们的收入。
在过去的几年里，奢侈品牌和虚拟网红之间建立了高调的合作关系，例如Noonoouri代言了Kim Kardashian的化妆品系列KKW Beauty，Ayayi代言了Louis Vuitton。Instagram对H&M的一则广告进行了分析，发现与传统广告相比，它的受众人数增加了11倍，人均记住广告的成本降低了91%。
英敏特（Mintel）媒体和技术副总监丽贝卡・麦格拉思（Rebecca McGrath）表示，对于品牌方来说，他们希望拥有完全的控制权，而不是被人类网红裹挟，而AI网红可以完全符合他们的要求，并根据其意见进行调整。
广告声明：文内含有的对外跳转链接（包括不限于超链接、二维码、口令等形式），用于更多信息，节省甄选时间，结果仅供参考，IT之家所有文章均包含本声明。
新闻翻译：
Title: AI Influencer Rise, Brands Seek Full Control
Keywords: AI Influencer, Full Control, Cheaper Costs, Better Results
News Content:
With the continuous development of artificial intelligence technology, more and more brands are starting to pay attention to AI influencer. AI influencer can fully meet the requirements of brands and make adjustments according to their opinions, thereby reducing costs and improving effects. According to financial news, AI is抢夺 human influencer’s consumer resources, and AI virtual character Aitana Lopez’s monthly income can reach up to 1 million euros.
Although AI influencer can reduce costs and improve effects, brands still hope to have full control, not to be constrained by human influencer. AI influencer can fully meet the requirements of brands and make adjustments according to their opinions. Many luxury brands and virtual influencer have established high-profile cooperation relationships in recent years, such as Noonoouri representing Kim Kardashian’s makeup series KKW Beauty, Ayayi representing Louis Vuitton. Instagram analyzed an ad for H&M and found that compared to traditional ads, its audience increased by 11 times and the cost of remembering ads decreased by 91%.
Rebecca McGrath, the media and technology director of Mintel, said that for brands, they hope to have full control, not to be constrained by human influencer, and AI influencer can fully meet their requirements and make adjustments according to their opinions.
Advertising Statement: The contents of this article contain external links (including but not limited to hyperlinks, QR codes, and passwords), which are used for additional information, save甄选时间, and results are for reference only. All IT之家’s articles contain this statement.
【来源】https://www.ithome.com/0/742/545.htm
Views: 1