苹果公司近日宣布，将为其零售店推出定制座椅服务。这意味着，消费者可以在苹果商店内挑选自己喜欢的座椅款式，并让苹果的设计师为其进行个性化定制。
此举可能会对 Herman Miller 等竞争对手产生威胁。Herman Miller 是一家著名的办公家具制造商，其业务范围包括为苹果公司提供办公椅。如果苹果公司开始提供座椅定制服务，那么 Herman Miller 将失去一部分业务。
不过，苹果公司表示，其定制座椅服务将仅限于其自营的零售店，并不会影响其合作伙伴的生意。此外，苹果公司还表示，其设计师将根据消费者的需求和要求进行座椅设计，以确保消费者获得最适合自己的座椅。
虽然苹果公司的定制座椅服务可能会对 Herman Miller 等竞争对手产生威胁，但苹果公司也有望通过此项服务提高其品牌知名度，并吸引更多的消费者。
新闻翻译：
Apple recently announced that it will offer custom 座椅 services at its retail stores. This means that consumers can choose the 椅款式 they like and have them designed by Apple’s designers. This move could threaten Herman Miller and other competitors. Herman Miller is a well-known office furniture manufacturer that provides furniture to Apple. With Apple starting custom chair services, it could lose some business.
However, Apple said that its custom chair services will only be available at its own retail stores and will not affect its partners’ businesses. Furthermore, Apple said that its designers will design chairs according to consumers’ needs and requirements to ensure that they get the most appropriate chairs.
Although Apple’s custom chair services could threaten Herman Miller and other competitors, Apple also hopes to improve its brand awareness and attract more consumers with this service.
【来源】https://sspai.com/post/84523
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