近日，北京市房屋管理局发布了一项针对房产广告的新规定，要求广告内容必须符合统一指引，且不得含有买房能落户等违规内容。这意味着，房产广告将面临更严格的监管，以保护消费者的合法权益。
根据规定，广告代言人仅能为使用过的商品房作推荐。此外，广告内容还需符合其他要求，以确保广告的真实性和准确性。
此次规定的出台，旨在规范房产广告市场，遏制不正当竞争行为，为消费者提供更加透明、公正的房产信息。同时，对于房产开发商和中介机构来说，也提出了更高的要求，必须遵守诚实守信、规范经营的原则。
随着北京房产市场的逐步回暖，这一规定将对房产广告市场产生积极影响，有助于提高市场透明度，保护消费者的合法权益，进而促进整个行业的健康发展。
新闻翻译：
Title: Beijing’s real estate advertising guidelines to be unified, celebrities can only recommend used apartments
Keywords: Beijing real estate advertising, unified guidelines, apartments, spokesperson
News content:
Recently, the Beijing City and Property Administration Bureau released a new regulation for real estate advertising, requiring that advertising content must comply with unified guidelines and must not contain any forbidden or misleading content related to buying a house. This means that real estate advertising will face stricter supervision, in order to protect the rights and interests of consumers.
According to the regulation, advertising spokespeople can only recommend used apartments. In addition, the advertising content must also comply with other requirements to ensure its authenticity and accuracy.
The purpose of this regulation is to regulate the real estate advertising market and curb any unfair competition practices, providing consumers with more transparent and accurate real estate information. At the same time, it also puts higher standards on real estate developers and agencies, requiring them to comply with the principles of honesty and trustworthiness, as well as to follow the rules of proper operation.
With the continuous warming of the Beijing real estate market, this regulation is expected to have a positive impact on the real estate advertising market, promoting market transparency and protecting the rights and interests of consumers, ultimately contributing to the overall health and development of the industry.
【来源】北京：房产广告将有统一指引，不得含买房能落户等内容，广告代言人仅能为使用过的商品房作推荐
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