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据上海财经大学电子商务研究中心主任劳帼龄表示,作为行业观察者,不希望看到直播间就是低价的代名词。她认为伴随技术进步,直播间应该是带给我们更多商品方面的解读。如果说其他职责都没有,只有这(低价)一条,整个生态就不好。因此,专家呼吁关注直播间深层含义,底价协议可能对直播生态带来一定影响。

在当前直播行业竞争激烈的背景下,如何看待底价协议,以及如何平衡商品价格与服务质量的关系,是行业从业者需要关注的问题。专家表示,低价并非直播生态的唯一标签,技术进步和商品解读等核心竞争力同样重要。只有打造一个生态良好的直播环境,才能为消费者提供更好的商品和服务。

据透露,某知名电商平台近期也与多家主播达成合作,通过底价协议的方式,将优质商品引入直播间。这一举措被认为是在探索直播行业的新模式,意在打破目前直播间的低价竞争格局,提升行业整体水平。

然而,也有业内人士担忧,底价协议可能会导致部分主播降低商品质量,以追求更高的利润。如何在保障商品质量的前提下,实现底价协议,成为行业从业者需要思考的问题。

总之,专家和业内人士对直播行业的发展充满信心,但也关注底价协议可能带来的影响。他们希望通过共同努力,推动直播行业走向健康、可持续发展的方向。

【来源】https://www.zhihu.com/question/628026011

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