最近几天，海底捞拒绝给棉花娃娃过生日的话题在微博、抖音等平台上炒得火热。红星资本局注意到，有消费者在海底捞为她的“棉花娃娃”庆生时，遭到了海底捞店员的拒绝。这引发了大众对于海底捞提供大众服务的质疑。
事实上，近年来，“娃圈”经济规模已经超过了 10 亿，掏空了很多年轻人的钱包。许多年轻人为了追求潮流，愿意为他们的虚拟形象——棉花娃娃——花费大量的金钱。然而，在海底捞这样的大众餐厅里，这样的消费习惯是否合理呢？
10 月 16 日，海底捞回应称，会尽力为顾客提供个性化服务体验。海底捞表示，将根据顾客的需求和偏好，提供适当的个性化服务。此举引发了大众的热议，有人认为海底捞终于意识到大众服务的弊端，开始调整服务策略。
然而，也有人质疑海底捞的回应，认为其并未解决根本问题。作为一个大众餐厅，海底捞是否应该为所有的消费者提供个性化服务，而不仅仅是“娃圈”的消费者？这需要海底捞给出一个明确的答案。
英文标题：
“Why Dianping refused to celebrate the birthday of a cotton doll?”
翻译内容：
Recently, the controversy of Dianping refusing to celebrate the birthday of a cotton doll has been hot on social media platforms such as Weibo and Douyin. It has attracted attention from the public, who are questioning the level of service provided by Dianping.
In fact, in recent years, the “娃娃圈” economy has reached a scale of over 10 billion yuan, which has emptied many young people’s wallets. Many young people are willing to spend a lot of money on virtual images – cotton dolls – in pursuit of trendiness. But is this kind of consumption habit reasonable in a mainstream restaurant like Dianping?
On October 16th, Dianping responded, saying that it will do its best to provide personalized service to its customers. Dianping stated that it will provide appropriate personalized services according to the needs and preferences of its customers. This has triggered a heated discussion among the public, with some people believing that Dianping has finally realized the drawbacks of mass-marketed services and is adjusting its service strategy.
However, some people also question Dianping’s response, pointing out that it has not addressed the root problem. As a mainstream restaurant, should Dianping provide personalized services to all customers, or should it only cater to the “娃娃圈” consumers? It requires Dianping to give a clear answer.
【来源】https://new.qq.com/rain/a/20231019A08YL900
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