亚马逊于本周宣布,其旗下社交音频应用 Amp 已正式关闭。Amp 是一款音乐社交应用,于 2022 年 3 月发布,仅运营了 18 个月。据亚马逊数字音乐总监 Steve Boom 透露,该应用目前已正式关闭,但未公布具体原因。
Amp 在 2021 年前后曾一度大火,亚马逊当时推出了一款名为 Amp 的同类应用,以与 Clubhouse 竞争。Clubhouse 是一款于 2020 年推出的音乐社交应用,目前在全球范围内已拥有超过 1000 万用户。
虽然 Amp 曾拥有大量用户,但在 2022 年下旬,用户对其类音频社交应用的兴趣逐渐减弱,Amp 应用用户没有迎来实质性的增长,反而逐步降低。在亚马逊去年的大规模裁员中,约有一半的 Amp 员工被解雇。
目前,亚马逊正专注于其其他音乐应用,如 Spotify 和 Apple Music 等。
新闻翻译(英文):
Amazon has announced the closure of its social audio app Amp, which competes with Clubhouse. Amp was launched in March 2022 and operated for only 18 months. According to Amazon’s digital music director Steve Boom, the app has been officially closed, but the reason for the closure has not been disclosed.
Amp 曾于 2021 年前后的大火,Amazon then launched an app called Amp to compete with Clubhouse. Clubhouse is a music social app that was launched in 2020 and currently has over 100 million users worldwide.
Despite having a large number of users, Amp lost momentum in user interest in the fall of 2022, and there was no significant growth in the number of users. In Amazon’s massive layoffs last year, about half of the Amp employees were laid off.
Currently, Amazon is focusing on its other music apps, such as Spotify and Apple Music.
【来源】https://www.ithome.com/0/723/296.htm
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