Beijing, April 7, 2025 – Lynk & Co, the global automotive brand jointly owned by Geely and Volvo, has announced the upcoming launch of a special edition of its popular 06 Shero model, featuring a distinctive purple exterior. The announcement, made today, has generated considerable buzz among car enthusiasts and fashion-conscious consumers alike.
The Lynk & Co 06 Shero Purple Edition is slated for a limited online release tomorrow, with the official price reveal scheduled between 16:30 and 17:00 (China Standard Time). This strategic, time-bound launch is designed to create a sense of urgency and exclusivity around the new model.
The most striking feature of the 06 Shero Purple Edition is its elegant, light purple paint job, complemented by strategically placed black accents. This color combination aims to appeal to a younger demographic seeking a vehicle that reflects their individuality and style.
This isn’t the first time Lynk & Co has experimented with bold color choices for the 06 Shero. In 2022, the company released a pink edition of the 06 PHEV Shero, which carried a market price of RMB 168,800. The success of that model likely influenced the decision to introduce another eye-catching color variant.
The standard Lynk & Co 06 lineup received a refresh in September 2024. The updated range includes the Lynk & Co 06 Renew, powered by a 1.5T gasoline engine, available in three configurations with prices ranging from RMB 108,600 to RMB 128,600. The lineup also features the Lynk & Co 06 EM-P, a plug-in hybrid electric vehicle (PHEV) equipped with a 1.5-liter engine, offered in two trims priced at RMB 147,800 and RMB 156,800, respectively.
The introduction of the 06 Shero Purple Edition underscores Lynk & Co’s commitment to innovation and its understanding of evolving consumer preferences. By offering unique and visually appealing vehicles, Lynk & Co aims to solidify its position as a leading automotive brand in the competitive Chinese market and beyond.
The limited availability and the striking color of the 06 Shero Purple Edition are expected to generate significant demand. Automotive analysts will be closely watching the launch to gauge consumer response and assess the impact on Lynk & Co’s overall sales performance. The success of this limited-edition model could pave the way for future collaborations and even more daring color choices in Lynk & Co’s product portfolio.
References:
- IT Home. (2025, April 7). 领克 06 Shero 紫色特别版汽车亮相，明日限定上线 [Lynk & Co 06 Shero Purple Special Edition Car Debuts, Limited Launch Tomorrow]. Retrieved from [Insert Original Article Link Here]
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