Beijing – In a move that’s turning heads, the once-ubiquitous sportswear brand De Erhui is offering its casual pants for a mere 29.9 yuan (approximately $4.15 USD) on Tmall, a major Chinese online retail platform. The promotion, advertised on IT Home, features a substantial 200 yuan coupon, slashing the original price of 229.9 yuan.
The De Erhui flagship store on Tmall is offering the pants in black and gray, with a wide range of sizes available. According to the advertisement, the pants are made from carefully selected quality fabrics promising a comfortable fit that resists pilling, fading, and shrinking. Key features include an elastic waistband, spacious pockets, and a knee-articulated design for enhanced comfort and freedom of movement.
This promotion offers consumers a chance to grab a bargain on a comfortable and practical item, said a retail analyst from a Beijing-based consulting firm. It also represents a strategic move by De Erhui to revitalize its brand image and regain market share in a competitive apparel market.
While the advertisement encourages users to download the Most Worth Buying App for additional cashback and deals, it also includes a disclaimer stating that the linked information is for reference only.
This deep discount raises questions about De Erhui’s current market position and future strategy. Once a prominent player in the Chinese sportswear market, the brand has faced increasing competition from both domestic and international brands. This promotion could be a tactical effort to clear inventory, attract new customers, or simply maintain brand visibility.
Whether this promotion signals a resurgence for De Erhui remains to be seen. However, for consumers seeking affordable and comfortable casual wear, the 29.9 yuan price tag is undoubtedly an attractive proposition.
References:
- IT Home. (2025, March 26). 老牌德尔惠：休闲长裤 29.9 元大促（减 200 元） [Old Brand De Erhui: Casual Pants 29.9 Yuan Promotion (Reduce 200 Yuan)]. Retrieved from [Insert original URL here]
Disclaimer: This article is based on publicly available information and promotional materials. Further investigation may be required to fully understand De Erhui’s current business strategy.
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