Beijing, [Date] – China Central Television (CCTV) has recently exposed a prevalent scam targeting individuals with promises of easy money through short-drama promotion. The exposé highlights the deceptive tactics used by online courses that lure unsuspecting users with claims of earning over ¥10,000 per month with zero experience and stay-at-home mothers can easily do it.
The report, initially brought to light by IT Home user 風見暉一, details how one individual’s mother was enticed to pay ¥4880 for course fees and material licensing. However, the exclusive tutorials turned out to be largely similar to readily available free resources online.
The Allure of Easy Money and the Reality of Meager Returns
These courses often promote advanced, more expensive training, promising users the ability to create original videos with just a few clicks on a specialized app. In the case highlighted by CCTV, the individual’s mother diligently promoted short dramas for a month, only to have two viewers subscribe to a ¥29.9 paid package through her videos. According to the contract with the training institution, she earned an 80% commission, resulting in a total income of just ¥47.84 for a month’s worth of work. Furthermore, her account was flagged and reported for suspected content theft.
This case is not isolated. Other victims have reported being pressured to participate in staged talent tests, with the promise of expert guidance and exclusive classes as rewards. These promises, however, proved to be false, leading to further financial investment with no tangible benefits.
Legal Perspectives on Deceptive Marketing
Zhu Wei, an associate professor at China University of Political Science and Law, stated that such short-video marketing practices constitute internet advertising under the law. According to advertising regulations, these training and educational advertisements are strictly prohibited from making explicit or implicit guarantees of success. Furthermore, the law prohibits the use of testimonials from beneficiaries, professionals, or even authoritative institutions to endorse such services.
Conclusion: A Call for Vigilance and Regulatory Scrutiny
The CCTV exposé serves as a stark reminder of the deceptive practices prevalent in the online training industry. The promise of easy money and quick success often masks exploitative schemes that leave individuals with empty pockets and dashed hopes. This case highlights the need for increased vigilance among consumers and stricter regulatory oversight of online advertising and training programs to protect vulnerable individuals from falling prey to these scams. The allure of easy money should always be approached with skepticism and a healthy dose of critical thinking.
References:
- IT Home News Report: 花 4880 元学剪辑月赚 47.84 元，央视曝光短剧推广骗局套路. Retrieved from [Insert IT Home Article Link Here]
- CCTV News Report: [Insert CCTV News Report Link Here – if available]
- Advertising Law of the People’s Republic of China.
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