Beijing, March 24, 2025 – As the Qingming Festival draws near, short-distance travel is experiencing a surge in popularity. Train tickets for the holiday are now on sale, and reports from multiple online travel platforms in China indicate a strong trend towards local trips centered around traditional tomb sweeping rituals and spring flower viewing.
The search popularity of keywords related to ‘spring outing and flower viewing’ has increased by 46% year-on-year, according to a recent report. This suggests a significant shift towards leisure travel within the country, as people seek to combine honoring their ancestors with enjoying the blossoming landscapes of spring.
The Qingming Festival, also known as Tomb Sweeping Day, is a traditional Chinese holiday observed on the 15th day after the Spring Equinox. It is a time for families to visit the graves of their ancestors, clean the tombs, and make offerings. In recent years, it has also become a popular time for travel, as people take advantage of the three-day holiday to explore new destinations.
This year, the focus appears to be on short-distance trips, likely due to a combination of factors including convenience, cost, and a desire to stay closer to home during uncertain times. The trend is a boon for local economies, as travelers spend money on transportation, accommodation, dining, and attractions.
The online travel platforms are highlighting various hidden gems across the country, catering to the growing demand for unique and authentic experiences. These destinations offer a blend of cultural heritage, natural beauty, and opportunities for outdoor activities.
Whether it’s exploring ancient towns, hiking through scenic mountains, or simply enjoying the vibrant colors of spring blossoms, the Qingming holiday promises a refreshing escape for those seeking a short-distance adventure.
Source: CCTV News Client
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