Urumqi, China – The allure of Xinjiang’s unique culture and stunning landscapes is proving to be a powerful draw for Southeast Asian tourists, with the region increasingly becoming a sought-after destination.
Chinese Xinjiang is becoming the ‘poetry and distance’ for many Malaysian tourists, said Bao Yixiong, consultant and honorary president of the Malaysian Chinese Tourism Association, on March 19th.
His remarks came during the 2025 Malaysia-Indonesia Travel Agents Xinjiang Familiarization Tour Resource Docking Conference held in Urumqi. Over 20 travel agency representatives from Malaysia and Indonesia are currently in Xinjiang to explore the region’s tourism offerings firsthand.
I came to Urumqi 30 years ago, and the development and changes here are too great, Bao Yixiong added, highlighting the significant transformation the region has undergone.
Xinjiang’s Appeal:
- Unique Cultural Experiences: Xinjiang boasts a rich tapestry of cultures, influenced by its location on the Silk Road. Visitors can experience Uyghur traditions, sample distinctive cuisine, and explore historical sites.
- Breathtaking Landscapes: From the towering Tian Shan mountains to the vast Taklamakan Desert, Xinjiang offers a diverse range of natural beauty.
- Growing Infrastructure: As Bao Yixiong noted, Xinjiang has seen significant development in recent decades, with improved transportation, accommodation, and tourism facilities.
Southeast Asian Interest:
- Rising Disposable Incomes: The growing middle class in Southeast Asia has led to increased demand for international travel.
- Direct Flights: Improved air connectivity between Southeast Asian cities and Xinjiang has made the region more accessible.
- Cultural Connections: The historical ties between China and Southeast Asia, particularly through the Silk Road, resonate with many travelers.
Looking Ahead:
The influx of Southeast Asian tourists is expected to further boost Xinjiang’s tourism industry, creating new opportunities for local businesses and promoting cross-cultural understanding. As Xinjiang continues to develop its tourism infrastructure and promote its unique offerings, it is poised to become an even more popular destination for travelers from around the world.
References:
- China News Network. (2025, March 19). 新疆文旅“圈粉”东南亚客商 [Xinjiang’s Tourism Charms Southeast Asian Merchants]. Retrieved from [Insert original URL here if available]
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