Beijing, March 18 – Following its exposure on the annual China Central Television (CCTV) 315 Gala for issues including opaque pricing and potentially inflated repairs, Woodpecker Home Repair has released a progress report outlining its rectification efforts. As of March 17th, the company claims to have completed the review and verification of 8,655 disputed orders, offering refunds, cost optimizations, and compensation where appropriate. Furthermore, Woodpecker announced the development of a Deepseek AI Assisted Price Inquiry function, expected to be completed by March 27th, aimed at reducing uncertainty associated with on-site quotations.
The 315 Gala, a highly anticipated event in China, serves as a platform for exposing consumer rights violations and substandard business practices. This year, Woodpecker Home Repair found itself in the spotlight, facing accusations of non-transparent pricing and potentially misleading customers into unnecessary repairs.
The company’s rectification progress report details several key areas of improvement:
I. Handling of Price Dispute Orders:
- As of March 17th, 6:00 PM, 8,655 disputed orders have been reviewed and verified. Unreasonable charges have been addressed through refunds, cost optimizations, and compensation.
- All data will be submitted to market regulatory authorities for record-keeping and random inspection to ensure transparency and authenticity of the rectification process.
- Optimization of the dispute order judgment process is underway, expected to be completed by March 18th and launched within seven working days.
II. Price Transparency Rectification:
- The prices of 88 products and 6,758 service items have been compiled and will be published on the company’s official WeChat account, Alipay mini-program, and App by March 18th.
- The Deepseek AI Assisted Price Inquiry function is under development and scheduled for completion by March 27th. This feature will allow users to estimate repair costs through AI, access self-inspection guides for minor faults, and receive DIY repair instructions, thereby reducing the uncertainty associated with on-site quotations. The function will be submitted for platform review within three working days of completion and launched upon approval.
III. Skills Training Rectification:
- The training and assessment mechanism has been adjusted, extending the training period to 15-45 days (technical disassembly + theoretical knowledge + on-site teaching). Trainees must pass the assessment before being allowed to accept orders.
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The engineer’s on-site inspection process has been optimized to ensure user control throughout the repair process, including:
- Confirmation of the fault phenomenon to avoid exaggerating repair items.
- Standardization of repair methods, with all steps clearly visible.
- Standardization of parts replacement, with clear indication of parts warranty and user confirmation required before replacement.
- Transparency of fee details, with all costs clearly broken down to ensure informed consumption.
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Optimization of process timeline:
- The official design draft will be completed and published for three days on March 20th to collect feedback from users and stakeholders.
- The revised plan will be completed and officially launched on March 24th.
- The optimized user confirmation inspection process will be launched by April 10th to ensure standard implementation.
IV. User Supervision and Appeal Mechanism:
- An appeal portal for reporting minor problems, major repairs violations has been developed and will be officially launched at 0:00 on March 18th. Users who report and verify such violations will receive a reward of 1,000 yuan per instance.
Woodpecker Home Repair has committed to continuously advancing all rectification efforts to ensure implementation. The company previously issued a statement promising to conduct a comprehensive review of complaint orders and implement price transparency reforms. This latest progress report demonstrates a tangible effort to address the concerns raised during the 315 Gala and rebuild consumer trust. The effectiveness of these measures will be closely monitored by both regulators and the public.
References:
- IT Home News Report: https://www.ithome.com/0/759/418.htm (Please note that this is a placeholder URL and should be replaced with the actual URL of the IT Home article).
- Woodpecker Home Repair Official Announcements (Please note that direct links to official announcements might be necessary for complete referencing).
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