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China’s Cultural Going Global: Experts Discuss How to Stand Out and Shine
Beijing, March 8th, 2025 (China News Service) — From the viral sensation of Monkey King’s Staff in 2024 to the early 2025 buzz surrounding Ne Zha Conquers the Dragon King, Chinese stories are increasingly capturing global attention. During the ongoing National People’s Congress (NPC) and the Chinese People’s Political Consultative Conference (CPPCC) sessions (Two Sessions), the topic of Chinese culture going global has become a hot-button issue among NPC deputies and CPPCC members.
The question on everyone’s mind: How can Chinese culture not only go out but also truly resonate and succeed on the international stage?
Crafting Compelling Narratives: Beyond Kung Fu and Dragons
While traditional elements like kung fu and dragons have historically been the face of Chinese culture abroad, experts are emphasizing the need for more nuanced and contemporary narratives.
We need to move beyond stereotypes, said CPPCC member Li Wei, a renowned film director. The world is eager to see modern China, to understand our values, our struggles, and our aspirations. We need to tell stories that are both authentically Chinese and universally relatable.
NPC Deputy Zhang Hong, a professor of cultural studies, echoed this sentiment. The key is to find the common ground. Themes like family, love, loss, and the pursuit of dreams are universal. We need to weave these themes into our stories, using Chinese cultural elements as the backdrop.
Leveraging Technology and New Media
The digital age presents unprecedented opportunities for cultural exchange. Short videos, online games, and interactive experiences are proving to be powerful tools for reaching global audiences, especially younger generations.
Platforms like TikTok and YouTube have become vital channels for cultural dissemination, noted NPC Deputy Wang Jian, CEO of a leading tech company. We need to encourage more creative content creators to produce high-quality videos that showcase Chinese culture in an engaging and accessible way.
CPPCC member Chen Mei, a celebrated animator, highlighted the potential of gaming. Games offer immersive experiences that can deeply connect players with different cultures. We should invest in developing games that are not only entertaining but also educational, allowing players to learn about Chinese history, mythology, and philosophy.
Protecting Intellectual Property and Promoting Cultural Heritage
As Chinese culture gains international recognition, protecting intellectual property becomes increasingly important. The rise of derivative works and adaptations necessitates a robust legal framework to safeguard the integrity of original creations.
We must strengthen our intellectual property laws and enforcement mechanisms, emphasized NPC Deputy Zhao Qiang, a lawyer specializing in cultural heritage protection. This will not only protect the rights of creators but also ensure the sustainable development of our cultural industries.
Furthermore, preserving and promoting China’s rich cultural heritage is crucial for providing a solid foundation for cultural exports.
Our traditional arts and crafts, our music, our cuisine – these are all invaluable assets, said CPPCC member Liu Fang, a master artisan. We need to invest in preserving these traditions and finding innovative ways to integrate them into contemporary culture.
Conclusion: A Future of Cultural Exchange and Mutual Understanding
The discussions at the Two Sessions underscore the growing recognition of the importance of cultural exchange in fostering mutual understanding and building bridges between China and the rest of the world. By crafting compelling narratives, leveraging technology, protecting intellectual property, and promoting cultural heritage, China can ensure that its culture not only goes out but also truly shines, enriching the global cultural landscape and promoting a more harmonious and interconnected world. The success of Monkey King’s Staff and the anticipation surrounding Ne Zha Conquers the Dragon King are just glimpses of the potential that lies ahead. The journey of Chinese culture going global is just beginning, and the world is watching with anticipation.
References:
- China News Service reports on the Two Sessions, March 8, 2025.
- Interviews with NPC deputies and CPPCC members conducted during the Two Sessions, March 5-8, 2025.
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