Summary: AVATR has confirmed that a team of nearly 300 Huawei employees has been stationed at its Chongqing headquarters to jointly create the second-generation product, covering product definition, user insight, and marketing strategy.
Beijing, February 25, 2024 – In a move signaling a deepening partnership, electric vehicle (EV) manufacturer AVATR Technology has confirmed that Huawei has dispatched a team of approximately 300 personnel to its Chongqing headquarters. The two companies will collaborate on the development of AVATR’s second-generation products, focusing on crucial aspects such as product definition, user insights, and marketing strategies.
The confirmation comes after reports surfaced yesterday about the increased collaboration. When approached by the Daily Economic News, an AVATR representative stated, Currently, there is indeed a team of nearly 300 people from [Huawei] working with us on joint creation. Further information is not available at this time.
This significant deployment of Huawei personnel underscores the strategic importance of the partnership for both companies. AVATR, backed by Changan Automobile, CATL, and Huawei, aims to leverage Huawei’s technological expertise in areas like intelligent driving, connectivity, and user experience to enhance its EV offerings.
The collaboration comes amid speculation surrounding AVATR’s recent trademark registration of 塔界 (Ta Jie). Online rumors suggested that Ta Jie might become another sub-brand under Huawei’s Harmony Intelligent Mobility Alliance (鸿蒙智行). However, sources within Huawei have clarified to China Business News that AVATR’s trademark registration is unrelated to the Harmony Intelligent Mobility Alliance.
While details remain scarce regarding the specific projects the joint team will undertake, the collaboration highlights the intensifying competition and innovation within China’s rapidly evolving EV market. Huawei’s involvement is expected to inject significant technological prowess into AVATR’s future vehicles, potentially giving them a competitive edge.
The EV market is fiercely competitive, with established players like Tesla and BYD facing increasing pressure from emerging brands like AVATR. Partnerships and collaborations are becoming increasingly crucial for companies to leverage each other’s strengths and accelerate innovation.
The deepened collaboration between AVATR and Huawei is a significant development in the Chinese EV landscape. It remains to be seen what innovations will emerge from this partnership, but it is clear that both companies are committed to pushing the boundaries of electric vehicle technology.
Conclusion: The collaboration between AVATR and Huawei represents a strategic move to leverage technological expertise and enhance competitiveness in the rapidly evolving EV market. While specific details remain under wraps, the involvement of a 300-strong Huawei team signals a significant commitment to joint innovation and product development. This partnership is one to watch as it could potentially reshape the landscape of China’s EV industry.
References:
- IT之家. (2024, February 24). 阿维塔确认华为近 300 人团队联合共创：其他信息暂无办法告知. Retrieved from https://www.ithome.com/0/752/788.htm
- 每日经济新闻. (2024, February 24). (Information source referenced within the IT之家 article)
- 第一财经. (2024, February 24). (Information source referenced within the IT之家 article)
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