Beijing – Xiaomi is poised to unveil its highly anticipated SU7 Ultra electric vehicle, signaling a major push into the premium automotive market. In a recent Q&A session (the 108th edition, to be exact), Xiaomi addressed key questions surrounding the SU7 Ultra, hinting at diverse configurations and reaffirming its readiness for a swift rollout.
The official launch event, scheduled for February 27th at 19:00, will not only showcase the SU7 Ultra but also the Xiaomi 15 Ultra smartphone. The company is framing this event as a culmination of five years of high-end exploration and a bold step into the ultra-premium segment. The launch will be broadcast across multiple platforms, including Xiaomi’s official accounts, digital media outlets, automotive news channels, and e-commerce platforms.
Strategic Closure of Pre-Order Channel
Xiaomi plans to temporarily close the pre-order channel (referred to as 小订 or small order in Chinese) at the start of the launch event. This strategic move aims to solidify the delivery rights of existing pre-order customers and prepare the system for the official order placement and configuration locking process that will follow the unveiling. Customers who place a pre-order with a 10,000 RMB deposit before the February 27th deadline will retain priority delivery rights.
For potential buyers eager to experience the SU7 Ultra firsthand, Xiaomi has already deployed static displays in 131 stores across 43 cities nationwide. This allows customers to get an up-close look at the vehicle’s design and features before committing to a purchase.
Multiple Versions to Cater to Diverse Needs
Addressing speculation about different SU7 Ultra versions, Xiaomi confirmed that it will offer a range of options to cater to diverse customer preferences. The SU7 Ultra is positioned as a new luxury car, aiming to excel in design, technology, and sporty performance. While performance is a key aspect, Xiaomi emphasizes that the SU7 Ultra offers a holistic package of luxury and innovation. The specific details of these different versions will be revealed at the launch event.
Ready for Rapid Delivery
Xiaomi expressed confidence in its ability to deliver the SU7 Ultra to customers quickly after its official launch. The company stated that it is fully prepared for mass production and distribution, aiming to exceed customer expectations with a comprehensive and high-quality product.
The closure of the pre-order channel is imminent, and Xiaomi encourages interested customers to secure their priority delivery rights by placing a pre-order through the Xiaomi Auto App or WeChat mini-program.
Xiaomi’s entry into the electric vehicle market with the SU7 Ultra marks a significant development in the automotive industry. The company’s commitment to innovation, diverse product offerings, and rapid delivery could disrupt the established order and attract a new generation of tech-savvy car buyers. The February 27th launch event promises to be a pivotal moment for both Xiaomi and the future of electric vehicles.
Views: 0