Beijing, February 23, 2025 – Xiaomi’s highly anticipated Xiaomi 15 Ultra smartphone is slated for release tomorrow, according to a statement released by Lu Weibing, Partner and President of Xiaomi Group. The announcement, made via social media, has ignited excitement among tech enthusiasts and Xiaomi loyalists alike.
Finished rehearsals and cut another round of PPTs. See you tomorrow for the Xiaomi 15 Ultra, Lu Weibing posted, hinting at a meticulously planned launch event.
The Xiaomi 15 Ultra represents a key component of Xiaomi’s ambitious five-year plan to dominate the high-end smartphone market. Earlier today, Lu Weibing emphasized the company’s goal to achieve significant sales volume in the 6000 yuan (approximately $830 USD) and above price segment. He stressed that this breakthrough hinges on technological innovation and market leadership.
One of the hallmarks of leadership, as I’ve repeatedly told the team, is whether competitors follow, learn from, or even copy us – be it in technology, product design, or marketing, Lu Weibing stated. The Ultra series is crucial for breaking through the 6K+ barrier, and the Xiaomi 15 Ultra is a leapfrog generation product. I have immense confidence in its product capabilities!
This statement suggests that the Xiaomi 15 Ultra will introduce groundbreaking features and technologies, setting a new benchmark for the industry. Xiaomi is clearly positioning the device as a game-changer, capable of influencing future smartphone trends.
Adding to the anticipation, Xiaomi Group CMO Xu Fei previously revealed that the end-of-month Dual Ultra launch event will showcase a range of new products beyond the Xiaomi 15 Ultra. These include the Xiaomi SU7 Ultra electric vehicle, central air conditioning units, washing machines, Xiao Ai smart speakers, and new products from the Redmi sub-brand.
The Dual Ultra event promises to be a significant showcase of Xiaomi’s expanding ecosystem and its commitment to innovation across various product categories. The Xiaomi 15 Ultra, however, remains the centerpiece, with expectations running high for its cutting-edge features and performance.
The launch of the Xiaomi 15 Ultra will be closely watched by industry analysts and consumers alike, as it represents a crucial step in Xiaomi’s journey to solidify its position as a leading global technology brand. The company’s focus on high-end innovation and its ambitious goals for the future make the Xiaomi 15 Ultra a device with the potential to reshape the competitive landscape of the smartphone market.
Stay tuned for further updates and comprehensive coverage of the Xiaomi 15 Ultra launch event tomorrow.
References:
- IT之家. (2025, February 23). 发布在即，卢伟冰官宣小米 15 Ultra 手机明天见 [Xiaomi 15 Ultra Set to Debut: Lu Weibing Announces See You Tomorrow]. Retrieved from [Insert IT之家 article URL here – if available]
Views: 0