Gangwon Province to Host Winter Tourism Promotion Event in Hangzhou, Targeting Chinese Travelers
Chuncheon, South Korea, October 21, 2024– The Gangwon Provincial Government of South Korea announced today that it will hold a tourism promotion event in Hangzhou, China, on October 22nd. The event, titled 2024 Visit Korea Winter Sports Tourism Festival – Gangwon Special Exhibition, aims to attract Chinese tourists to experience the province’s winter wonderland.
The event will be co-hosted by the Gangwon Provincial Government and the Korea Tourism Organization (KTO) Shanghai Office. Five ski resorts located in Gangwon Province will participate, showcasing their high-end winter tourism products.
The eventwill focus on promoting winter tourism packages specifically tailored for Chinese individual travelers. The Gangwon Provincial Government, in collaboration with the KTO Shanghai Office and Ctrip (a leading Chinese online travel agency), will develop and promote these packages online.
To further enhance the reach of the event, the Gangwon Provincial Government plans to collaborate with Chinese social media influencers for online promotional activities.
The event comes at a time when South Korea is actively seeking to attract international tourists, particularly from China, following the easing of COVID-19 travel restrictions. Gangwon Province, known for its stunning natural beauty and diverse winter activities, is strategically positioned to capitalize on this growing demand.
Key highlights of the event include:
- Promotion of high-end winter tourism products: Five ski resorts from Gangwon Province will showcase their facilities and services, including luxury accommodation, gourmet dining, andunique winter experiences.
- Targeted marketing for Chinese individual travelers: The event will focus on developing and promoting winter tourism packages specifically designed for Chinese tourists traveling independently.
- Online promotional activities: The Gangwon Provincial Government will collaborate with Chinese social media influencers to increase the visibility of the event and its offerings.
The event isexpected to attract a significant number of Chinese tourists interested in experiencing the unique winter attractions of Gangwon Province. The provincial government hopes to leverage this event to further boost tourism and economic development in the region.
References:
- Yonhap News Agency (2024, October 21). Gangwon Province toHost Winter Tourism Promotion Event in Hangzhou. Retrieved from [link to the original article]
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