Tmall Double 11: Fashion Brands See Explosive Growth, 3754Brands Double Sales in First Hour
Shanghai, China – Tmall’s Double11 shopping festival kicked off with a bang, with 3754 fashion brands doubling their sales compared to the first hour of last year’s event.The surge in sales began at 8pm on October 21st, when the platform opened its doors for the highly anticipated shopping spree.
The robustperformance was driven by a combination of factors, including a strong appetite for fashion among Chinese consumers and the platform’s strategic initiatives. Notably, down jackets saw a double-digit increase in sales, while luxury brands like Moncler and Givenchysurpassed their entire day’s sales from last year within the first hour.
Leading fashion brands collectively witnessed a significant spike in sales. Miu Miu surpassed its entire day’s sales from last year within just half an hour,while Ralph Lauren’s official flagship store saw a 150% increase in sales compared to the first hour of last year. Other notable performers include bananain蕉内, with a 150% increase in sales, and We11done, which saw a near 300% surge in salescompared to the previous year.
This year’s Double 11 event is expected to be even bigger than previous years, with analysts predicting a record-breaking sales figure. The strong performance of fashion brands in the first hour suggests that consumers are eager to take advantage of the discounts and promotions offered during the event.
The success of Tmall’s Double 11 event highlights the growing importance of e-commerce in China. The platform has become a major driver of the country’s retail sector, and its continued growth is expected to have a significant impact on the global fashion industry.
Sources:
- 观察者网(Observer.com)
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