Asiana Airlines Teams Up with Ctrip for Livestreaming Sales Event to Attract ChineseTourists
Seoul, October 18 (Yonhap) – Asiana Airlinesannounced on Tuesday that it had partnered with Ctrip, China’s leading online travel agency, to host a livestreaming sales event on October 17that its headquarters, aiming to attract Chinese individual travelers.
The two-and-a-half-hour livestream, which started at 4 pm, garnered approximately 180,000 viewers. The event featured a variety of engaging content, including a behind-the-scenes look at flight attendant training, a tour of the A350 aircraft training facilities, and a makeup experience for Chinese influencers.
This initiative comes as Asiana Airlines continues to ramp up its efforts to attract Chinese tourists following the easing of travel restrictions. On September 30th, the airline resumed its Gimpo-Beijing route, operating one daily flight.Additionally, starting October 14th, Asiana increased its Incheon-Beijing flights from 14 to 20 weekly and its Incheon-Shanghai (Pudong) flights from three to four daily.
The livestreaming event showcased Asiana Airlines’ commitment to providing a seamless and enjoyable travel experience forChinese tourists. By partnering with Ctrip, the airline aims to leverage the platform’s vast reach and influence within the Chinese market to promote its services and attract a wider audience.
A Focus on Chinese Travelers
The event highlights the growing importance of the Chinese tourism market for airlines like Asiana. As China’soutbound travel market continues to rebound, airlines are actively seeking to capitalize on the increasing demand for international travel.
The livestreaming event served as a unique and engaging platform to showcase Asiana Airlines’ offerings and connect with potential Chinese travelers. The event’s content, featuring flight attendant training, aircraft facilities, and a makeup experience,provided viewers with a glimpse into the airline’s services and the overall travel experience.
Looking Ahead
Asiana Airlines’ partnership with Ctrip and its focus on livestreaming sales events demonstrate the evolving strategies employed by airlines to reach and engage with potential customers. The airline’s efforts to attract Chinese tourists arelikely to continue, with a focus on providing tailored services and experiences to meet the specific needs of this growing market segment.
References:
- Yonhap News Agency. (2024, October 18). Asiana Airlines Teams Up with Ctrip for Livestreaming Sales Event to Attract Chinese Tourists. Retrieved from [Link to Yonhap News Agency article]
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