Bubble Mart’s 2024 PTS Shanghai International Trendy Toy Exhibition:A Feast for the Senses and the Soul
Shanghai, China – FromOctober 18th to 20th, the Shanghai World Expo Exhibition Hall reverberated with the energy of creativity and play as Bubble Mart hosted the 2024 PTS Shanghai International Trendy Toy Exhibition. This year’s event, themed Return to Playfulness, Landing in Fantasy, marked a significant evolution from previousiterations, offering a more immersive and engaging experience for attendees.
The exhibition showcased the work of hundreds of renowned artists from around the globe, featuring a vast array of popular IP products. The event transformed the venue into a vibrant celebration of trendytoys and the cultural phenomenon they represent.
Since its inception in 2017, Bubble Mart’s international trendy toy exhibitions have captivated audiences, drawing over 300,000 visitors and 500+ artists fromcountries including the United States, the United Kingdom, Spain, Japan, South Korea, Malaysia, and Singapore. In early 2021, Bubble Mart announced a major upgrade to its biannual BTS/STS International Trendy Toy Exhibitions, rebranding them as POP TOY SHOW. This reimagining introduced a fresh visual identity,an expanded roster of brands, a larger exhibition space, and a wider range of interactive activities, elevating each event to a new level of spectacle.
Over the years, PTS has continuously sought innovation, and this year’s exhibition was no exception. Many seasoned attendees remarked on the slower pace and increased playfulness of theevent. While previous exhibitions were characterized by overnight queues, frantic rushing, and relentless shopping, the optimized ticketing system this year significantly reduced the anxiety associated with long lines and waiting times. This shift allowed attendees to spend less time purchasing and more time immersing themselves in the exhibition.
For the first time, Bubble Mart transformedits brand booth area into a cohesive Bubble Street, creating a unified ambiance for individual booths. The event also introduced a new section dedicated to trendy art and lifestyle, showcasing a diverse range of offerings beyond traditional toys. Visitors could indulge in IP-themed delicacies, participate in building competitions, enjoy live performances by renowned artists, andengage in interactive games at the Game Carnival.
The exhibition also featured a plethora of entertainment activities, allowing attendees to choose from a variety of experiences. They could listen to renowned artists share the stories behind their creations, participate in the POP BLOCKS building competition, or witness live performances by hip-hop stars. The PTSCraft Workshop provided an opportunity for attendees to transform into crafting enthusiasts, creating limited-edition exhibition merchandise and experiencing the magic of toy creation firsthand. To enhance the overall visitor experience, the exhibition introduced a dedicated dining and relaxation area, offering a respite from the bustling atmosphere.
Zhang Xiaoyang, the head of the PTS International Trendy Toy Exhibition, highlighted the event’s focus on breaking away from the traditional transactional model of exhibitions. Following the successful transformation of the PTS Beijing International Trendy Toy Exhibition into a ‘Trendy Toy Festival’ in April, we have implemented numerous innovations in the Shanghai PTS, he explained. Our goal is to provide attendees with a trulyenjoyable and diverse experience, allowing them to immerse themselves in the power of trendy toys and IPs.
The 2024 PTS Shanghai International Trendy Toy Exhibition served as a testament to the evolving landscape of the trendy toy market. By prioritizing immersive experiences and fostering a sense of community, Bubble Mart continues to solidify its position as aleader in the global trendy toy industry.
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