San Jose, California – Adobe, the American computer software giant, hasannounced the public beta testing of its new text-to-video AI model, Firefly, at its annual Adobe MAX conference. This development marks a significant step forward forAdobe, positioning it as a major player in the rapidly evolving field of generative AI for video creation.
Firefly, touted by Adobe as a breakthrough in AItechnology, is poised to compete directly with OpenAI’s Sora, a text-to-video model launched earlier this year. The race to dominate this space is heating up, with TikTok parent company ByteDance and Meta also introducing their own text-to-video tools in recent months.
Adobe is strategically differentiating itself by emphasizing the use of its own licensed data to train its models, ensuring the output can be legally used in commercial projects. This approach addresses concerns around copyright and safety,which have been central to the debate surrounding generative AI.
Firefly initially launched in March 2023 as a text-to-image model, generating over 13 billion images since its inception. It has been integrated into Adobe’s suite of tools, including Photoshop, Express, Illustrator, and Substance 3D, and supports text prompts in over 100 languages.
The new video model expands Adobe’s generative AI portfolio and is currently available in limited beta to gather feedback from a select group of creative professionals. This feedback will be used to further refine and improve the model.
While Adobe has not yet announced anyclients using its video tools, it revealed on Monday that Gatorade, a PepsiCo brand, will utilize its image generation model on a website.
Adobe, headquartered in San Jose, California, will begin rolling out the text-to-video model to users on its waitlist, but a specific date has notbeen disclosed.
Key Takeaways:
- Adobe’s Firefly video model is a significant advancement in generative AI for video creation.
- The model is designed to compete with OpenAI’s Sora and other emerging text-to-video tools.
- Adobe emphasizes the use of licensed data to ensure legal andsafe output for commercial use.
- Firefly is currently in limited beta testing, with a wider rollout planned for the future.
This development signifies the growing importance of generative AI in the creative industry, with Adobe positioning itself as a leader in this rapidly evolving field.
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