Doubao’s AI Powers Viral Success: Douyin’s AI HealingStorybook Effect Surpasses 1.1 Billion Views
Beijing,China – October 11, 2024 – During the recent National Day holiday, Douyin, China’s leading short video platform,witnessed a viral sensation with its AI Healing Storybook effect. This captivating effect, featuring a heartwarming and aesthetically pleasing art style with high user-image fidelity,attracted millions of users to participate, generating over 1.1 billion views for the hashtag #BecomeTheWarmProtagonistInAStorybook.
The AI Healing Storybook effect stands out with its unique gameplay. It utilizes a3D, interactive, book-flipping format, cleverly incorporating the user’s first uploaded image as the book cover, adding a novel and engaging element. This innovative approach leverages the image generation capabilities of ByteDance’s Doubaolarge language model, a powerful AI engine developed by the company.
The Doubao team has implemented several self-developed algorithms to ensure the model delivers exceptional results. These algorithms prioritize style responsiveness, aesthetic appeal, and expressive power, allowing the AI to accurately capture facial features, clothing styles, colors, and accessories, ensuring ahigh degree of realism while maintaining artistic beauty.
To enhance the user experience, the team further employed in-house developed technologies like subject erasure and image expansion to post-process the stylized images. This allows users to seamlessly switch between multiple generated images within the app, creating a dynamic and interactive experience.
The technologies behind this viral success, RealCustom and ByteEdit, are significant achievements in the field of AI. RealCustom, an IP-preserving technology, enables personalized customization for any object or character without the need for fine-tuning, ensuring the AI-generated output accurately reflects the input image. ByteEdit, an AI-poweredimage expansion and erasure technology, further enhances the user experience by enabling seamless image manipulation. These technologies have been recognized by the prestigious computer vision conferences, CVPR 2024 and ECCV 2024, respectively.
The success of the AI Healing Storybook effect showcases the power of Doubao’s large language model and the innovative capabilities of ByteDance’s AI team. This viral phenomenon highlights the growing trend of AI-powered creative tools and their potential to engage and entertain users on a massive scale. As AI technology continues to evolve, we can expect even more innovative and engaging experiences in the future.
References:
- Doubao’s AI Powers Viral Success: Douyin’s AI Healing Storybook Effect Surpasses 1.1 Billion Views
- RealCustom: A Personalized Customization Technology
- ByteEdit: AI-Powered Image Expansion and Erasure Technology
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