Zhe Here, Countryside Scenery is Beautiful: Zhejiang’sMillions Project Fuels Rural Revitalization

Golden October paints the countryside withvibrant hues, attracting a surge of visitors seeking respite and rejuvenation. In Anji’s Hongmiao Village, one can savor mine pit coffee amidstthe harmonious blend of nature and modernity. Newchang’s Baiyan Village offers an exhilarating experience at the cloud-top off-road base, where speed and passionintertwine. YuHang’s Yong’an Village invites visitors to delve into the simple pleasures of rural life, harvesting lotus and crafting fragrant Jiao Hua Ji (wrapped chicken). And in Yiwu’s Lizu Village, thevibrant Common Prosperity Market beckons, offering a tantalizing array of local delicacies and captivating non-heritage performances, showcasing the unique charm of rural culture.

This bustling scene across Zhejiang’s countryside during the National Day holiday, withoverflowing guesthouses and restaurants, reflects the vibrant pulse of rural revitalization. This flourishing landscape is the culmination of a 20-year endeavor, a testament to the enduring legacy of the Millions Project, a visionary initiative spearheaded by Xi Jinping during his tenure in Zhejiang.

In 2003, XiJinping, then the Zhejiang Party Secretary, meticulously crafted and implemented the Millions Project, a transformative program aimed at revitalizing rural areas. This initiative, focused on improving the living conditions of millions of farmers, has catalyzed a remarkable metamorphosis in Zhejiang’s countryside.

We must comprehensively promote rural revitalization, actively developcharacteristic rural industries, and deepen the ‘Thousands of Villages Demonstration, Ten Thousand Villages Improvement’ project, Xi Jinping emphasized during his visit to Zhejiang in September 2022, reaffirming the enduring significance of the Millions Project.

For over two decades, Zhejiang has steadfastly adhered to the Millions Projectas its guiding principle, tackling rural development challenges and forging a new path where ecological beauty, economic prosperity, and a fulfilling lifestyle harmoniously converge.

Playing the Ecological Card: Zhejiang has strategically integrated ecological construction with the Millions Project, diligently expanding the pathways to translate lucid waters and lush mountains are invaluable assets intotangible benefits.

Playing the Industrial Card: Encouraging local communities to leverage their unique strengths, Zhejiang has fostered the development of characteristic industries that generate wealth for rural residents. The Local Products and Hundreds of Chains, Thousands of Billions initiatives have empowered rural areas to flourish, promoting a diverse and vibrantlandscape where each region shines in its own unique way.

Playing the Talent Card: Zhejiang has launched initiatives like the Hundred Thousand Agricultural Entrepreneurs Cultivation Project and the Thousand Rural CEOs Training Plan, while pioneering the Cultural Envoy system. These programs have opened new avenues and instilled fresh hope for rural revitalization.

As a result of these concerted efforts, Zhejiang’s farmers are experiencing a significant improvement in their livelihoods. In 2023, the province’s per capita disposable income for rural residents reached a new milestone, marking 39 consecutive years of leading the nation.

Zhe Here, CountrysideScenery is Beautiful: The Millions Project has transformed Zhejiang’s rural landscape, painting a vibrant picture of progress and prosperity. By upholding and deepening this initiative in the new era, Zhejiang is diligently crafting a new chapter, characterized by Thousands of Villages Leading the Way, Ten Thousand Villages Flourishing, ComprehensiveProsperity Across the Region, and Harmony Between City and Countryside. As we embark on this new journey, the Rich Spring Mountain Residence will undoubtedly shine even brighter, showcasing the enduring beauty and vitality of rural Zhejiang.

References:

  • Zhejiang Daily (2024-10-04). Zhe Here, Countryside Scenery is Beautiful. Retrieved from [Link to Zhejiang Daily article]
  • Xinhua News Agency. (2022, September). Xi Jinping Visits Zhejiang and Emphasizes Rural Revitalization. Retrieved from [Link to Xinhua News Agency article]


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